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Strategic and Operation Management in Domain Synthetic Fibre Plc - Case Study Example

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 This study "Strategic and Operation Management in Domain Synthetic Fibre Plc" particularizes on the critical analysis of the current strategic positioning of the company. Correspondingly, the emphasis has been laid on evaluating the implication of change with due regards to resource planning…
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Strategic and Operation Management in Domain Synthetic Fibre Plc
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Download file to see previous pages Subsequently, in 2007, the research and development team of the company developed Crylon fibre, which comprised of all the qualities to be counted as superior to Britline, especially with its better heat resistant mechanism as compared to other fibres. It is noteworthy in this context that with the development of new products in the market sphere of the industry, the company has been losing its monopolistic positioning. Eventually, the company has been focused on developing new products to regain its leadership positioning, which was already threatened by the expiration of their previous patent on Britline apart from the rising competition in the market being intruded by local as well as international traders. It is thus expected that the development of Crylon will prove effective in rewarding the organisation with its competitive advantages (Jones, n.d.).
 The options available to the company with the generation of the new product, i.e. Crylon have further been assessed on the basis of Ansoff matrix, focused on evaluating its feasibility, suitability, and acceptability in the market, as compared to its prior product performance of Britline. Findings from these analyses have further been summarised to draw upon recommendations for DSF.
In general, the strategic positioning of any company is mostly concerned with the impact of its undertaken initiatives in respect with the internal and the external sources persisting in the business environment, observing the influences of the stakeholders and competencies of the firm (CIMA, 2008). When marketing a new product, observing the market trends from an overall perspective is essential. It is in this context that a company expanding business in the same product line thus becomes subjected to many speculations to adopt new marketing strategies and reposition its brand image.  Under such circumstances, differentiating the new product from the old one as well as from its competitors becomes crucial to ensure the ultimate success of the same (Khan, 2013).  ...Download file to see next pagesRead More
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