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Case study scenario: A Global business from Denmark is planning to set up a new manufacturing business unit in Brazil - Assignment Example

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Having outgrown the home market, today’s businesses aspire to turn to other developing economies for gaining more and better opportunities of growth. When they do that, cross cultural differences can impact the businesses in various ways. However, effective use of it can…
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Case study scenario: A Global business from Denmark is planning to set up a new manufacturing business unit in Brazil
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Download file to see previous pages perations of businesses in the international sphere require a culturally sensitive team, which will help avoid cultural misunderstandings and thereby promote flexibility in communications and collaboration. The case study scenario taken for analysis focuses on a Denmark based company which plans to expand its manufacturing business operations to Brazil. We shall discuss the cultural issues that have to be addressed, by evaluating the possible management models in this particular context.
Aspired to outgrow the Danish home market, the company’s hunt for new opportunities in the global arena for their manufacturing unit has led them to Brazil. This initiation has created the need for appropriate knowledge on cross-cultural communication strategies, management models and barriers associated with the Brazilian business community. Brazil, the world’s 5th largest country, in the geographical sense, is also characterized by economic stability, growth-promoting environment and manageable inflation. Because of its increasing importance on the global business arena, it has been placed as one among the BRIC countries, namely Brazil, Russia, India and China, which are expected to have a significant value in future global economy. Due to its preeminent position, organizations throughout the world, including Danish companies, has realized the potential of the Brazil industrial markets and as a country for substantial investment.
Understanding the importance of cultural differences in business particularly people’s culture as well as organizational culture important for the company’s successful endeavor in the foreign land. A comparative study of both the country’s organizational cultures reveals the existing cross-cultural issues and the impacts it creates on the business environment. This indeed gives rise to both challenges and opportunities within the business sphere. The project teams require an innovative approach towards dealing with the Brazilian employees, by ...Download file to see next pagesRead More
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