Total Quality Management xxxxx Company - Essay Example

oblems the company faced having atrophied somewhat due to its own success, a victim of its own success in a way, and also by the onset of competition chiefly from Apple with the iPhone and the Android army led by Samsung. Indeed, by the time the sale had been completed, Apple and Samsung had completely taken over the market for smart phones, generating the bulk of all profits for the entire industry, even as Nokia continued to tank in terms of both sales and profits. While the top top performers prospered, Nokia continued to bleed money from its unsuccessful attempts to hawk Microsoft Windows Phones and to revive its fortunes after the collapse of its Symbian handset business.

What remains of the company afterwards, on the other hand, remains formidable, with the networks infrastructure business providing the bulk of all revenues. The two other groups, essentially patents and research and development on the one hand and the mapping business on the other, are deemed as forming the intellectual heart of the Nokia business, and is expected to generate new businesses in terms of new product innovations, new mapping products, and new ways to monetize the large cachet of patents that Nokia owns.

The idea is that having sold its handset business to Microsoft, which had been bleeding money and causing Nokia’s finances to collapse, Nokia can reboot itself and change course, with a new strategy that is able to leverage its intellectual property assets, its good name, and its very vital relationships within the industry (Cheng, 2014; Rockman, 2014; Thomas, 2014; Scott, 2014). The partnership with Microsoft began as a software deal, with Microsoft providing incentives for Nokia’s using Windows Phone software that amounted to some on-going cash infusions to support the use of the software for Nokia’s phones.

The problem with that partnership is that Windows Phone was not ready to compete with iOS and with Android at the time of the sealing of the deal, and so even as