Al Ahlia Gulf Line as the Licensed Coca-Cola Bottler - Assignment Example

The Global of Quality Report and Al Ahlia Gulf Line Coca-Cola The Global of Quality Report and Al Ahlia Gulf Line Coca-Cola Al Ahlia Gulf Line is the licensed Coca-Cola bottler and distributer in the larger United Arabs Emirates (UAE) and the Oman markets. It is the only firm authorized to deal in all the Coca-Cola brands in this region. As a multinational, Coca-Cola Incorporations has extended its operations to all corners of the world including the Middle East. Therefore, for it to effectively conduct its activities here, it has established the Al Ahlia Gulf Line. This has made it much easier for the company to produce and supply its commodities to all its clients in the country. Actually, the establishment of this plant has been of much significance to the company. As a matter of fact, the beverage sector has become so competitive. Although the management of the Coca-Cola Inc. deeply understands much about it, they acknowledge that a lot still need to be done. For the company to continue enjoying a large share of the market, especially in this market, it needs to put in place a team of competent, highly qualified and motivated managers. These will be conserved about the management of its human, financial and all the other resources. Once the company has such management, it will be much possible for it to discharge all its operations without many challenges. First, the management will do this by hiring a large pool of professional employees to work for the company. Besides, they will be highly motivated to ensure that their productivity is boosted. Moreover, through a proper utilization of the company’s resources, the organization will manage to come up with novel ideas and viable strategies to improve the company’s products, quality of services to the satisfaction of all its clients. All these should be properly done as they can enable the company to record a tremendous growth. Once it can satisfy its clients, it will definitely have to accomplish its set short and long-term objectives. Quality Governance and Management As part of the larger Coca-Cola Incorporations, Al Ahlia Gulf Line acknowledges that the satisfaction of its clients’ diverse needs is the corner stone of its success. Just like the rest of the stakeholders, the customers constitute a very significant section of the company. Without them, nothing much can be achieved. For this reason, the company has dedicated its time to ensure that the clients are provided with the necessary services and products which they always require. Beverage is a very popular product which is consumed by a large number of people in the country. However, this does not necessarily mean that the company is assured of guaranteed success. As already hinted, the UAE market is quite competitive. Not every firm can survive because such maneuvers can only be realized if the company properly strategizes on how to appeal to the available market. One of the major strategies which the company has been relying on is the advertisement of its commodities. It has come to the knowledge of this company that it is only through sales promotional campaigns that it can manage to conquer the available market. As indicated in the Global State of Quality Report 2013, sales promotion is a recommended management strategy which should be employed by all the business organizations. Since it is useful in the creation of awareness about the production, value and benefits of a company’s products, it should always not be ignored. With the high level of competition in the beverage sector in this country especially from firms like Pepsi, the company has allocated a large portion of its resources to use in the advertisement of its commodities. It has given the management an opportunity to disseminate information about the company’s commodities and building its reputation which might be injured as a result of the stiff competition in the market. It has indeed, helped the company to coax and maintain a large number of customers who would otherwise been lost to the competitors. Advertisement prominently featured in the Global State of Quality Report 2013 as one of the most significant managerial strategies which can be relied upon by a business organization to market and promote its products. Once the target market is made aware of the company’s commodities, they would be in a better position of making their choices. The other strategy used by the Al Ahlia Gulf Line to improve its management is branding of its commodities. The use of brand names is a marketing tool which has been in use by this company for a very long time. By creating distinct names for its beverage products, the company has found it possible to create a uniqueness which can be relied upon by its existing and potential clients. Since all its products have distinct names, it can easily attract, create and retain a large pool of clients who identify with all their products (Mellahi, 2007). Thus, even if there are other players in the market, the company can still manage to stand out as a distinct organization with unique, but identifiable products which are associated with it. The issue of branding was captured by the Global State of Quality Report 2013. According to the report, it is recommended for each business organization to create brand names for all its commodities. This does not only help in creating uniqueness, but attracting a pool of clients who are ready to associate with the company’s commodities. As a company, the management of Al Ahlia Gulf Line has been very much concerned about the use of modern technology in its production process. In order to enjoy a large share of the market, it is obvious that the company should create some uniqueness. However, such novelties can not be realized if the company is not privy with the modern technological trends. Therefore, it has been using the Information Communication Technology (ICT) to promote interpersonal communication and produce high quality products with the ability of satisfying their clients’ needs. In such a complex organization, effective communication should always be promoted (Mellahi, 2007). This can be necessary in promoting healthy interpersonal relations which leads to a tem work within the organization. Of course, the use of ICT was reported in the Global State of Quality Report 2013 as a pillar of organizational success. Technology is not only important in encouraging team work, but also plays a very significant role in achieving a novelty and production of high quality and progressive products with which all clients want to be associated. Because of the use of such high technologies, Al Ahlia Gulf Line Coca-Cola has become the beverage manufacturer of choice in the UAE. After all, it produces a highly dynamic collection of tasty, superb, real and original soda and ready to drink iced coffee rich in caffeine, sugar and high carbon elements. In conclusion, quality management is the pillar for any business organization. With a strong team of dedicated managers in place, an organization can be assured of a proper management of all its success. This is paramount in the creation of novel ideas for the success of the business. In Al Ahlia Gulf Line Coca-Cola, quality management has been of much help. For the company to enjoy such a significant share of the beverage market in the UAE, it has had to take a lot of initiatives to ensure that everything is done in an organized manner. Thus, through the advertising of its products, branding and producing them using the latest technological skills, it has managed to appeal to a large pool of clients in the market. Because of this, it has been able to enjoy a competitive advantage and become the leading beverage firm in the country regardless of the stiff competition that exists in the market. References Mellahi, K. (2007). The effect of regulations on HRM: private sector firms in Saudi Arabia. International Journal of Human Resource Management, 18(1): 85-99. Read More