International Strategic Activity - Essay Example

However, to influence international customers to purchase goods or services from foreign nations needs a well-developed marketing strategy to access them as a way to generate new growth. For example, since business management cannot employ salespeople globally, it has to use modern communication means as a way to access foreign customers via the internet. The literate level on internet use by small and medium enterprises (SMEs) of a nation influences the ability to communicate with customers in international markets to generate sales. The Internet offers sellers and buyers an opportunity to interact internationally via business-established websites and e-mail in business activities easing business transactions of goods and services internationally at a low c r a long period compared to employing salespeople globally. Prominent customers can be obtained via the influence of online advertisements on the product offered by different businesses globally hence easy to create a market internationally (Aaker 238-241).

            Moreover, an international business strategy on market penetration can be influenced by the ability of a business firm to conduct market research to identify its weakness and strength and concentrate on strengthening its weaknesses. However, the cognitive ability of a business internationally plays an important role in the success of market research. Market research helps to determine the pace and race in the growth of the international market. For example, the language barrier adversely affects communication and poor communication affects a business's ability to influence customers to purchase their products. Therefore, the ability of a business firm to access the market field and come up with problems leading to poor performance in the international market and how to solve these problems depends on the knowledge, skills, and expertise possessed by market researchers and procedure to capitalize on changing such a weakness to a strength (Aaker 350-360).

However, cognitive bias has negatively influenced international business strategies especially in the use of e-commerce. It has compromised sustainability such that, in case of any misleading information gets to a large number of customers and may decide to withdraw from buying products of a business thus making it very easy to lose adverse market instantly. This may be because of weakened performance such that it may take time to convince customers of a mistake once done, as it would be in a traditional way of face-to-face. Additionally, e-commerce is expensive hence increasing the cost of doing business. For example, due to stiff competition towards publicity, e-commerce involving similar businesses offering similar products worldwide such as phones have made business firms invest heavily in inability hence making international business strategies online be a very expensive task. 

On the other hand, international business strategies involving e-commerce can render long-term planning obsolete. For example, it can lead to firing salespeople in other nations to substitute them with the publication of the business by e-mails on online websites. Additionally, it has discouraged teamwork in business organizations of the business activities occurring online with customers in foreign nations. For example, lack of teamwork can lead to poor decision-making since it does not include customers in foreign nations.