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Tesco in India - Essay Example

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The research paper focuses on studying the cross-cultural differences and significance of cross-cultural management in TESCO for strategic implementation of its project in India. TESCO is one of the leading retailers of grocery and general products of United Kingdom. Earlier in…
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Tesco in India
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Download file to see previous pages The various segments of this research paper comprise a brief study of cross-cultural management, impact of cultural diversity on international firms and a relevant analysis of cross-cultural scenario related to TESCO’s store location, possible conflicts and methods of resolving.
In the contemporary business world where every organisation wants a global presence, cultural variation is no more a new aspect. Cultural diversity in terms of behaviour, language and communication is observed in different areas of management (Kottak, 2011). This cultural variation stems from the involvement of employees with different cultural backgrounds (Triandis, 2001). Multi-national companies are currently expanding to as many countries as possible and this has brought cultural differences in the workplace (Chevrier, 2003). For a management to operate successfully, it is necessary that the workforce interact with each other without considering background, religion, cultural and linguistic differences. This is why a number of multi-national companies with workers from different parts of the world are working successfully in Middle East and western countries (Kawar, 2012). However, there are examples of failure of multi-national companies such as, Nestle, who was unsuccessful to sell baby food in impoverished market of Africa because their assumptions went wrong (HSBC, 2012).
To understand the concept of cross-cultural approach, it is important to understand the term ‘culture’. One’s culture is inculcated since childhood as a result of influence from parents, family members, teachers, playmates and neighbourhoods (Harrison and Huntington, 2000). Culture is an integration of values, tradition, ethics, language, religion, life style and verbal and non-verbal expressions. It conditions one’s intellect and behaviour pattern. Culture is classified as generic culture and local culture. While local culture is a set of ...Download file to see next pagesRead More
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