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J,crew in Syracuse Destiny USA - Case Study Example

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Summary
Crew in Syracuse has a vast customer target of all of groups of people, which ranges from men, women, boys, girls and babies. The store’s target is to obtain new customers and also increase their return visits (Chevalier & Gutsatz, 2012). A census on the retail population…
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J,crew in Syracuse Destiny USA
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Download file to see previous pages orty-eight thousand three hundred and forty seven in the primary trade area and ninety six thousand eight hundred and ninety-four in the secondary trade area. The projection for the store by 2015 is to reach sixty thousand households in the primary trade area and one hundred and ten thousand households in the secondary trade area.
In 2010, the median age was 32.8 and 36.7 respectively for the primary trade area and secondary trade area. With an average age been 32.1 and 35.49 as the primary trade area and secondary trade area respectively. By using the world’s best craftsmen and fabric mills, J. Crew offers a distinctive line of luxury lifestyle clothing. Most of its shoppers are women and often visit the store for its cashmere sweaters.
Offering of quality products and services that the stores competitors do not offer gives the store an advantage (Chevalier & Gutsatz, 2012). With strategies put in place to overcome the lower prices the competitors have, for instance by ensuring that the store has a wider selection the consumer can pick from. The store went an extra mile of doing market research that constituted of a consumer study where there was an inquiry of what the customers preferred. Other factors were, the most affordable and favorable prices, what they valued most regarding products and services provided, as well as what they valued least about the store’s business.
Through the inquiry, the store managed to know what exactly it is the consumers anticipated having. The store management shopped in their competitors store and experienced their customer service first hand (Chevalier & Gutsatz, 2012). They spoke to a few shoppers and were interested in knowing what the shoppers liked and disliked about their competitors store. This gave them a chance of improving on their customer service and working on the likes, dislikes that their competitors had. The store dared to be different and focused on a narrow but profitable niche rather than possess a ...Download file to see next pagesRead More
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