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Principles of Strategic Management of Adobe - Case Study Example

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The author of this case study "Principles of Strategic Management of Adobe" comments on the multinational company that provides digital marketing tools across the world providing companies with a platform to market digital substances, to incorporate them across the media devices…
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Principles of Strategic Management of Adobe
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Download file to see previous pages The Adobe company has a well defined corporate strategic management base employing some of the best skills circling basic the realms of corporate resources. This paper purports to explore the basic concepts that Adobe utilizes through marketing, financial strategies, Research and Development, Human Resource Management, Information Technology and Operation, and Logistics, evaluating which of them is most competent to the business and how they are relevant to the future of the business. It also looks into the viable internal factors that management can outsource to other companies while looking at the future of the business and its ability to remain relevant in a diversifying and competing for the business environment (Morden, 398).
As a research-driven company, Adobe researchers strive to remain on their toes in order to remain relevant in the ever-changing information technology world. Researchers ensure to create the best innovations for clients. To make this doable, the company employs passionate individuals, who remain committed leaders and trustworthy to the creative process. The company ensures that the innovators get the support they need and gives them the freedom to roam around their ideas. Additionally, the company holds collaborative projects with other companies as well as universities. The universities’ Information Technology Faculties are important because, in order to advance to the future, technological advancement is core especially in the Information Systems and Technology techniques, which is the main focus of Adobe Company. Adobe’s inter-faculty relationship strategies between IT and engineering in collaborating universities make the research and development practice sharp-edged. Consequently, the company provides some of the best software in the market like Content-Aware Fill in Photoshop CS5. It also invests heavily in employing Ph.D. researchers who provide radical innovations for the company’s customers. ...Download file to see next pagesRead More
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