Leadrship Development and business Ethics - Coursework Example

Institute: Leadership Development and business Ethics The case study of World Food Programme (WEP) is recognized as one of thereputed humanitarian organization working in order to eliminate the curse of ‘world hunger’, entirely from its roots. This is because; almost 200 million children’s below the age-group of 5 years in numerous developing countries are stunted due to lack of nutrition. This is mainly due to the presence of insufficient quantities of nutrients such as lack of vitamins, minerals or carbohydrates etc.

Therefore, due to lack of nutrients, approximately 3.5 million of the unnourished children died due to underweight and choric malnutrition, which is surely an ethical issue that needs high level of concentration.Therefore, in order to mitigate the issue of malnutrition, WEP took varied types of initiatives such as concentration over the issue malnutrition in the year 2009 as well as high attention on the purchase of the products in 2008. These programs or initiatives are taken by WEP in order to reduce the negative impacts of malnutrition from the developing countries that may decrease the rate of deaths.

Therefore, it might be clearly stated that as the issue of malnutrition took place due to lack of inappropriate nutrients in food materials, so it is also considered as an ethical one.However, in order to reduce the negative impacts of the ethical issue, discussed above numerous world famous companies such as Kraft Foods, Unilever and DSM joined hands with WEP in the program (Project laser Beam). The prime cause behind such type of cooperation of these above mentioned organizations is to offer hygienic foods materials.

Hygienic food materials and clean drinking water may comprise of high in-tech of varied types of nutrients that might prove effective in reducing the rate of malnutrition from the developing countries to a considerable extent. However, in order to offer highly nutrient food materials, the organization of WEP also tried to produce best quality of plants. Only then, the program of WEP might become successful in offering best quality of products to the malnutrition children in various villages in the entire globe.

Hence such type of holistic approach might also prove worthy in reducing the effects of HIV/Aids and TB from the malnutrition children in the developing countries. Other than this, effective health-care programs are also offered to the children and women in schools and villages in order to improve their level of awareness over hygiene and cleanliness. By doing so, the rate of deaths might get reduced resulting in amplification of their living standard and life style of the poor and underserved individual.

However, in order to retain such type of living standard and well-being of the individual, the leaders of the developing countries might try to present high concentration over the production facilities and nutrient qualities. Only then, the WEP might become successful in fulfilling the desire to reduce the issue of chronic malnutrition and HIV/aids or TB entirely from its roots. Otherwise, WEP may attain satisfactory results in long run that may amplify its reputation and brand image in the entire globe among other players.