Opportunities of the Nike Company - Case Study Example

Nike Company has developed into one of the biggest multinational companies in the globe; the company is famous for the production of apparel such as sports shoes that are mostly used by sportsmen and women such as athletics. In addition to footwear, the company also produces a variety of sports accessories such as golf and footballs (Frisch, 2008). The essay will relay an analysis of the company’s strengths, weaknesses, opportunities, and threats.
Mission and Vision
Every company must have a vision and mission; this normally aids the company in realizing its main objectives hence giving it ideas on what ought to be done in order to achieve these objectives and Nike Company is not different because it also has its mission and vision. The company’s mission is to offer inspiration to all athletes globally (Nike Inc., 2014). Nike Company has strived to achieve this mission because to date, most athletes taking part in national competitions such as Olympics or marathons are supplied with footwear to enable them to participate comfortably. The company’s vision is that everybody has the capacity of becoming an athlete since the company provides all the necessary gear (Nike Inc., 2013).
Strengths of the company
Nike Company has a number of strengths; the company has global recognition for its apparel that is normally used in sports (Lussier & Kimball, 2009). Apart from its high-quality apparel, the company is also known for its innovative marketing techniques. For instance, the company normally uses prominent sportsmen such as tiger woods and Michael Jordan while marketing their products (Lussier & Kimball, 2009).
Weakness of the Company
Apart from strengths, the company also has a number of weaknesses. For instance, the company has had some management problems. Since the resignation of the company’s founder in 2005, the company has had two CEOs in a span of two years (Lussier & Kimball, 2009). Apart from management issues, the company is also experiencing a decline in sales, especially in the United States. For instance, their company experiences higher sales in continents such as Europe and Asia than in the United States where Nike’s headquarters are located (Lussier & Kimball, 2009). This is due to high competition from other companies such as Adidas and Reebok which also specialize in the production of sports accessories.
Opportunities of the company
The company has several opportunities that if properly utilized will result in an increase in the number of sales hence higher incomes. The company has signed an agreement with Apple Company that will see the company develop an application that is not only capable of recording the distance an athlete has run but also the number of calories burnt (Lussier & Kimball, 2009). The company’s idea of signing contracts with famous sportsmen such as Tiger Woods and LeBron James to act as ambassadors of various sports gear is a good move. This is because when such people win competitions; this automatically converts to increased income because many people buy the products used by the sportsmen and women. Read More