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Sustainable management future - Assignment Example

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However, such a standard may lead to an ethical conflict when such marketers venture into foreign markets. As these marketers enter other foreign markets, the potential for ethical…
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Download file to see previous pages It is a crucial aspect for marketers to understand the expectations and ethics within cultures that may influence their business transactions. An understanding of the cultural basis for ethical behavior in various countries may arm marketers with the necessary knowledge required in succeeding across the multi cultural businesses. Implementation of such knowledge with a clear sequence of managerial guidelines may actualize the value of such an understanding (Fisher, 2013, 2).
In essence, culture is one of the factors that influence the ethics of a business. According to the Random House Dictionary, ethics refers to the rules of conduct that are identified in relation to a specific class of human actions for a specific culture, or group. Different cultures have different rules of conduct. The essence of this paper is to examine how different ethics and values can be reconciled when doing business across different cultures. Our goal is not to identify the ethical or unethical practices. Rather, the objective is to understand these variations and outline a way of how to reconcile them for effective performance. What is significant is that some cultures may view such practices with different levels of condemnation. This presents a problem for managers who are engaged in cross-cultural transactions. Such managers have to anticipate and manage such variations in an ethical behavior that is grounded on the cultural differences (Armstrong and Sweeney, 1994, 34). The purpose of this paper is to identity how different ethics and values can be reconciled when doing business across different cultures.
Media today is awash with stories that highlight domestic and international unethical behaviors of managers. Such behavior may include bribery, illegal contributions, sale of defective products, hiding information and other vices. These incidences are a representation of personal or organizational misconduct and portray an ignorance or violation of an ethical framework. The ...Download file to see next pagesRead More
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