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INDUSTRY ANALYSIS PROJECTS - Research Paper Example

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The importance of publishing industry in the human society is discussed. The publishing industry in different countries acts as major mediums to promote education level in the human…
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INDUSTRY ANALYSIS PROJECTS
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Download file to see previous pages The scopes, opportunities and contexts of the publishing industry including the Canadian publishing industry are governed by the NAICS codes. But the advent of the internet and the increasing access of the population to the World Wide Web have blurred the geographical boundaries affecting the publishing industry. The value chain of this industry has undergone major changes and has assumed a more complex structure with the changes in the reading preferences of people as well as the changes in the teaching styles in different countries. The distribution channels of the publishing houses have also evolved with the shifting contexts of the industry. The geographical constraints of the publishing industry have been abolished and the importance of quality of publishing has become more critical for companies to survive in this industry. The publishing industry is dependent on achieving economies of scale in their operations and is dominated by the concentrated level of competition. The industry is in the maturity phase which needs to revamp the processes in order to prevent the saturation of the industry and create sustainability and development for the publishing industry. Innovation and balance between print and online publishing are critical factors that decide the scope of the publishing industry. The Canadian publishing industry has been facing major challenges in the changing global scenario. The powerful publishing companies in this industry being more focused on profit reaping rather than following the industry standards and have created certain obstacles in this specific industry. The domestic publishing firms are losing their importance due to the entry and dominance of the foreign publishing houses operating in the Canadian publishing sector. Other issues and boundaries faced in this industry are the achievement of economies of scale and the quick response to the shifting preferences of the consumers of the industry. The balance of power in ...Download file to see next pagesRead More
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