Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Of Chipotle - Case Study Example

Comments (0) Cite this document
To maintain this we need to re-evaluate and come up with new strategies and ways of doing business. The following are some of the recommendations we have come up with to ensure…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Case study of Chipotle
Read TextPreview

Extract of sample "Of Chipotle"

Chipotle Chipotle is one of the fastest growing brand s in the quick service restaurant (QSR) industry. To maintain this we need to re-evaluate and come up with new strategies and ways of doing business. The following are some of the recommendations we have come up with to ensure that Chipotle remains ahead of the pack in the year 2014.
Chipotle will distinguish ourselves as a healthy, fresh alternative; unlike Taco Bell. We will focus on creating a diverse menu of burritos and bowls, allowing our customers to choose from various fresh ingredients to create their own meal.
Massive marketing campaign that should show how we handle our ingredients from start to finish.
Focus on creating a better Earth for future generations to live on, and we will begin this by working with ethical family members to obtain our ingredients.
Purchasing Chipotle means contributing to a greener future, and our competitors will need to find a stronger message in order to surpass us.
We need to continue with a show for integrity and commitment to our mission statement.
We ought to solidify Chipotle as Mexican-American food. Unlike our competitors, Chipotle does not use many aspects of Mexican culture to advertise its products. This strategy will establish Chipotle as a household name for Mexican-American food, rather than Mexican fast food.
No need to create authentic Mexican experience, since our competitors have tried to do the same since our customer value local ingredients more than imported ingredients and enjoy our food because of its taste and is good for them.
Thus our strategy for 2014 should be to learn from our competitors and learn from their downfall. We should avoid the idea that we are a fast food restaurant and instead focus on provision of healthy fresh ingredients. This will distinguish us from the likes of Taco bell and others. We should also do massive marketing that shows how we handle our ingredients.
Apart from that our clients should know that purchasing Chipotle means contributing to a greener future. Though they may pay dearly for our services, they should not feel the pinch since we are riding on the promise of our mission statement. They will understand that they are paying for local ingredients and a healthier lifestyle. This will keep their bargaining power low and not compromise the quality of our food for greater profit.
Last but not least is solidifying Chipotle as Mexican-American food. No need to create an authentic Mexican experience, since this has been created by our competitors. This will make us stand out and be unique in every way, thus endearing us to our customers. Read More
Cite this document
  • APA
  • MLA
(“Case study of Chipotle Example | Topics and Well Written Essays - 250 words”, n.d.)
Case study of Chipotle Example | Topics and Well Written Essays - 250 words. Retrieved from
(Case Study of Chipotle Example | Topics and Well Written Essays - 250 Words)
Case Study of Chipotle Example | Topics and Well Written Essays - 250 Words.
“Case Study of Chipotle Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Case study of Chipotle

Complete Marketing Plan

...-Development Cooperation across New Product Development Stages: Implications for Success. Journal of Marketing, 74(5), 80-92. Fast Food Restaurants in Columbus, Ohio (2012). Retrieved November 26, 2012 from Ferrell, O.C. and Heartline, M.D. (2008). Marketing Strategy. 5th ed. USA: Cengage Learning. Food with Integrity (2012). Retrieved November 26, 2012 from Packaged Facts. (2009). Consumers and sustainability: Food and beverage. Rockville, Maryland: Market Research Group. Ragas, M.W., & Roberts, M.S. (2009). Communicating corporate social responsibility and brand sincerity: A case study of Chipotle Mexican Grill’s...
10 Pages(2500 words)Research Paper

Chipotle food company

.... This has been made possible by the fresh ingredients and simple menu. More over it operates with fun and cool atmosphere but with the speed of a fast food eatery “Chipotle has differentiated itself from its competitors .It has the speed of a fast food restaurant as well as the low cost” (Wylie, 2009. p 5). However, the company has to streamline its employment policies as it has been accused of illogically recruiting immigrant workers. The recent audits of company concerning the immigrant workers has been viewed as contravention of US laws and in case the menace is not corrected, the operations of the company may be negatively affected. Furthermore, the management ought to increase efficiency to reduce...
9 Pages(2250 words)Essay

Chipotle in China

...? Chipotle in China Emerging markets like China with more than one billion consumers give the western restaurant chains a great opportunity to expandtheir foot prints. In this paper, we are going to address the possible negotiation and ethical challenges that the food chain Chipotle is going to face as they start business in China. Chipotle Business Model Chipotle Mexican Grill, Inc. runs restaurants in the United States. The company also has international presence through restaurants in Toronto and London. Currently as of the end of 2011, the number of stores stands at 1,230. It also owns one ShopHouse Southeast Asian Kitchen. The company tries to find the best class of...
4 Pages(1000 words)Essay

Case study Case Study

...Assignment (Answers in Bold) Part A The following questions were answered based on the case of: Peter Smythe v Vincent Thomas [2007] NSWSC844 (3 August 2007) Available at: Question 1: In what court was the case heard (1 mark) The case was heard in the New South Wales Supreme Court. Question 2: Name the judge and explain his title. (2 marks) The judge is named Rein, and Rein is an administrative judge as evidenced by the title AJ. Question 3: Name the plaintiff and defendant and their counsel. (4 marks) The plaintiff is Peter Smythe and the defendant is Vincent Thomas. The plaintiff's counsel is B. Kasep,...
6 Pages(1500 words)Case Study

Chipotle in Morocco

...and Morocco. The purpose of this study is to find out whether it is economically viable to establish a Chipotle franchise in Morocco. These involves finding out the situational or feasibility studies of the host country, strengths and weaknesses of the company and suitability of the culinary supplier to customers in Morocco. 3 The ordinary chipotle restaurant is known for large burritos, production in the form of assembly lines and a variety of natural ingredients. The company has a mission statement dubbed food with integrity and signifies the strengths of applying organic ingredients (Sherman 47). 3 1.2 Situational Analysis 5 1.2.1 Company analysis 5 1.2.2 Consumer...
12 Pages(3000 words)Research Paper


...Chipotle Chipotle has been growing its market extensively through the past few years. One of the advantages which it has is how it attracts its customers. They have been doing intelligent marketing by trying to convince people that their product is organic and wholesome. The only problem with the market is that people have become increasingly sensitive to what they eat. 1 Moes SouthWest Grill has constantly been making products using wholesome ingredients. This has posed a problem to Chipotle since Moes is bigger. Moes also provides more options for the consumers since they can add toppings to their burritos whereas for Chipotle products, you cannot. In addition, Moes...
1 Pages(250 words)Essay

Chipotle case analysis

...Chipotle’s Case Analysis al affiliation Do you think CMG is currently a successful company? Why or why not? Yes. CMG happens to be the largest player in the over $ 7 billion-plus “domestic fast-casual Mexican restaurant category”. In terms of total equity, CMG boasted of approximately US $ 1.245 billion as of 2012. With its international expansion, having 17 locations out of the United States as of October 2014 and a highly dedicated field team that delivers nothing but quality with the apprentice team leaders, and response to customer’s needs, CMG’s success is definitely on an upward trajectory in terms of equity, client base, operating income and assets. The company has also been able to maintain profit...
2 Pages(500 words)Case Study

Target Market and Competitive - chipotle

..., Ohio: South-Western, Thomson Learning. Paiz, E., Anderson, D., Barone, R., Bollinger, B., Calderon, K., Lin, F., & Toguchi, M. (2011). Analysis of Strategic move by Chipotle. München: GRIN Verlag GmbH. Parrish, M. (2007). Fresh and fast Chipotle Mexican Grill chain sets an example by buying meat and produce from family farms. Pittsburgh Post-Gazette, E1. Phillips, J., & Gully, S. M. (2012). Organizational behavior: Tools for success. Mason, OH: South-Western Cengage Learning. Porter, M. E. (1998). Competitive advantage: Creating and sustaining superior performance. New York: Free. Ragas, M. W., & Roberts, M. S. (2009). Communicating corporate social responsibility and brand sincerity: A...
5 Pages(1250 words)Essay

Case Study for Chipolte

...23 March A Case Study of Chipotle Chipotle Mexican Grill popularly referred to Chipotle is a group ofrestaurants in the United States of America, Canada, France and the United Kingdom. It was first established in the year 1993 and concentrates on burritos, tacos and burrito bowls. It has steadily expanded to over 500 branches based in different localities. Started by Steven Ells, Chipotle is committed to serving high level nutrition to its clients. Over the years, Chipotle has majorly focused on the efficiency of its operations. This has been achieved through offering products prepared from sustainable organic...
4 Pages(1000 words)Case Study

Chipotle Franchise

...Chipotle Franchise Marketing Position and Value Analysis The modern markets for food products are more competitive than ever before. Economic times have changed over the past few decades or so compelling restaurants to be more aggressive and innovative in order to survive the tough business environment (Cook 117). Strategic decisions on marketing are important to an organization’s survival because they are related to the long-term plans of the organization in one way or another. In choosing the marketing position, management must ensure that all the factors in the immediate internal and external environment are taken into account. These factors include the direct and indirect competitors, suppliers and the customers....
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Case study of Chipotle for FREE!

Contact Us