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Find a multinational trading or manufacturing organization of your choice. Describe and evaluate the changing business environment of this company over the last ten years using appropriate theories, models and relevant examples. (Spanish Company) - Essay Example

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Telefonica being the largest telecommunications operator within Spanish and Portuguese speaking world remains the leading Spanish multinational by market (Martínez, 2008). Telefonica within the last decade has been characterized by prolonged profitability and growth. The…
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Find a multinational trading or manufacturing organization of your choice. Describe and evaluate the changing business environment of this company over the last ten years using appropriate theories, models and relevant examples. (Spanish Company)
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Extract of sample "Find a multinational trading or manufacturing organization of your choice. Describe and evaluate the changing business environment of this company over the last ten years using appropriate theories, models and relevant examples. (Spanish Company)"

Download file to see previous pages The company managed to increase its customer base by 23 million, which was an increase in 8.7% compared to 2009 making up 288 million customers and by September 2013 the customer base was more than 320 million (Palacios-Marqués & Devece-Carañana, 2013; Telefónica, 2013). Telefonica has managed to be among the 5 largest telecommunications operator across the globe with regard to accesses. The company operates in Europe and Latin America with its headquarters in Madrid, Spain, which makes the company to have one of the largest geographic footprints for any operator because it is present in 25 nations in Europe and Latin America.
Before Telefonica was established, there was a royal decree in 1884 in Spain that controlled monopoly within the telecommunications industry, which meant Telefonica was the only company capable of offering such services. However, the prevailing telecommunications market is different because it is very competitive and having many operators and choices for customers in different nations. Although, since its inception in 1924 Telefonica benefitted from a privileged position for a prolonged period as the monopoly in Spanish telecommunication sector, the period of monopoly came to an end in 1996 after the market was completely liberalized forcing the company to adapt to the change (Albini, 2013).
In the prevailing globalised and turbulent environment, corporate social responsibility plays an essential role for companies to survive. Leadership in Telefonica values CSR as a means of managing business while considering all stakeholders. To ensure supervision of aspects associated with corporate reputation and responsibility, the company in 2002 appointed a commission tasked with the promotion of corporate responsibility. To ensure corporate responsibility and reputation the commission adopted various goals that include promoting development of company values and ensuring ...Download file to see next pagesRead More
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