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Consumer Behaviour - Essay Example

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Summary
The primary success of a business is based on its ability to meet the demands and needs of its customers. In this case, the festival marketplace is our business line of concern. A festival…
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Consumer Behaviour
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Download file to see previous pages Risk taking being the major aspect in business, the trend of investing downtown for businesses that took the risk has actually guaranteed them their success. This success is also attributed to its ample parking space and accessible location (Schupp, 2005).
Festival marketplaces’ main concern is their customers, so understanding consumer needs and behavior so as to coop with their ever changing trends is actually necessary. For this kind of business to be privileged in the human heart, then it has to consider the following factors: high quality goods and services and that’s what customers mainly go for, fairly priced goods and services, it should also offer a variety of goods and services so as to offer customers a wide collection to choose from. Festival marketplaces have actually succeeded in achieving most of this vital factor.
However, understanding consumer behavior is a difficult task. I said difficult and not impossible. It has to start with market research. This will enable the marketplace to address issues from its consumers directly. Businesses must at all-time strive to be ‘human era’ oriented so as to win bias among the customers in the market. Festival marketplaces have wholly embraced the idea of openness, honesty, being empathetic and exciting. This is an exact illustration of a ‘human era’ oriented firm. This achievement has been through events like; monthly gift card drawing, holding free workshops and offering a ‘thank you’ to the community and its own staff (Blythe, 2008).
Moreover, rising to levels that most festival marketplaces have managed to reach is a hectic transition that involves much hard work and devotion of its staff. However, there are easy procedures and strategies for getting to the top of your business line without necessarily having to wait for decades for the transition to occur. Business favors ‘smart’ people whose ideologies and actions are not limited or rather confined to a box. Festival ...Download file to see next pagesRead More
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