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Marketing planning - Assignment Example

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More than 160 tyre manufacturers operate internationally and spend over £1 billion a year for research and development purpose.
More than 300 brands of tyres…
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Download file to see previous pages In addition, there are approximately 20,000 garages and other service outlets, which involve in selling of new tyres as a segment of a broader service offering. The whole industry combined employs near about 16,000 people. The tyre retail sector is also engaged in the sales of replacement tyres. The value of sales amounts to about £3.2 billion a year.
Even though automobile tyre industry is an exuberant sector, which has witnessed an unprecedented growth over the past few years, concentration of internet retailers, often termed as e-retailers, remains quite small (3%). However, in the recent past, concentration of the same seems to be growing at a rapid rate with many players entering the already competitive market.
With the scenarios presented above, it is quite clear that the competition that Guildford Tyres Co. Ltd. deals with is immense. They are tyre retail and automotive service specialist, who have been in service since 1967. It is a family owned and administered business, which has become the leading autonomous tyre specialist in the county of Surrey within the United Kingdom (Guildford Tyre Company, 2012a). The products sold by the company ranges from car tyres, 4x4 tyres, van tyres, cycle tyres, motorcycle tyres, wheels, brakes, batteries to shock absorbers (Guildford Tyre Company, 2012b). The services offered by the company includes tyre fitting, mobile tyre fitting, wheel alignment and servicing, puncture repairs, tyre wholesale and other associated services (Guildford Tyre Company, 2012c).
The political landscape of the UK is established in the ethos democracy and steady framework of governance, which ensures a certain degree of uniformity in its policies. After the world wars, the UK established itself as a major global force, which was stimulated by a swift economic development. One of the major contributors of this development was the tyre industry and it continues to be the same in the contemporary society. UK’s strong trade ...Download file to see next pagesRead More
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