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Rent-A-Car - Assignment Example

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It has put service as a top priority. It believes on the saying that a satisfied customer will always come back. It has applied the same principle of satisfaction to its employees and workers…
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How has ERAC defined its serviceability differently than than of the typical bational car rental company? Enterprise Rent-A-Car (ERAC) philosophy in maintaining its business is quite simple. It has put service as a top priority. It believes on the saying that a satisfied customer will always come back. It has applied the same principle of satisfaction to its employees and workers because the believe workers will give their best if they are satisfied.
What features of its business concept allow ERAC to compete effectively with the existing national rental companies?
The operating strategies of ERAC made the difference with its competitors. Again, company focuses on the benefits and convenience the can give to customers. They offered the extraordinary convenience of dropping and picking up of customers at location, and a free of charge repair shops. ERAC offers excellent rates. By this rates are lower than competitors. They offer excellent choices of vehicles to customers that suit their needs. They maintain highly trained and educated drivers. Drivers are representatives of the company, that management sees to it they are respectable and educated, aside from giving them incentives.
Use the service profit chain to explain success of ERAC.
Service Profit chain is an established relation between the profitability, customer loyalty, employee satisfaction, loyalty, and productivity. The service-profit chains goes like this: Customer loyalty is the result of customer satisfaction. Satisfaction is driven by the value of the services provided to customers. Value is created by satisfied loyal and productive employees. Employee satisfaction is the result of company support and policies that enable employees to deliver good results to customers. The end result of the chain is productivity that enhances profitability. Success of ERAC starts with providing good service that is rewarded by customer loyalty. Satisfaction of customers are triggered by the good service of employees who are inspired to work for the company because of the pleasant working environment. A pleasant environment produces high-quality service that makes everybody happy. Read More
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