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M7A2- Corporate Social Final - Essay Example

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Corporate social responsibility entails the voluntary activities of the businesses that aim at meeting the social, ethical and environmental needs of the society. CSR improves the brand awareness, market penetration and financial profitability of the firms. Technology…
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M7A2- Corporate Social Final
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Download file to see previous pages The paper will provide an introduction of the benefits of CSR, the roles played by technology in enhancing CSR and challenges associated with technology in CSR. Finally, the paper will make recommendations for further research.
Corporate social responsibility (CSR) entails all voluntary activities that are undertaken by business organizations in order to promote the social welfare of the society (Benn & Bolton, 2011). Companies participate in CSR through conserving the environment and meeting the differing needs of all stakeholders in the organization. Accordingly, CSR promotes business sustainability through ethical practices, making social investments and ensuring transparency in all business activities (Sims, 2003). Modern corporations adhere promote human rights, environmental protection and diversity in order to meet the social expectations of the society. In deed, CSR ensures that businesses acknowledge the negative impact of their operations on the natural environment in order to undertake measures that will conserve the ecological environment and control climate change (Sims, 2003). Modern technology has played numerous roles in facilitating business operations and CSR activities. For instance, superior manufacturing technology leads to higher product quality and efficiency in the manufacturing process thus reducing raw materials wastage. Johnson & Brennan (2002) asserts that the emergence of internet and associated communication technologies has enabled the businesses to monitor the changes in stakeholder needs and establish channels of communication that aim at maintaining cordial relations (Crane, 2008). Proponents of CSR assert that technology can be used to improve the ‘triple bottom line’ through financial, environmental and social returns. In this case, the technology will enhance the human resource processes such as recruitment, retention and risk management in order to minimize instances ...Download file to see next pagesRead More
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