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The sponsorship strategy for the BFI's London Film Festival - Essay Example

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The report examines the sponsorship strategy for the BFI's London Film Festival. The sponsorship package is to be split to cover the fundamental package of £5 million meant to carry out the event. Vodafone is identified as a major entity that has an interest in being promoted through sub-events…
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The sponsorship strategy for the BFIs London Film Festival
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Download file to see previous pages This research will begin with the statement that the London Film Festival is an annual event organised by the British Film Institute (BFI). It is the largest public film event in the UK and it attracts over 300 features, documentaries and short films from numerous countries around the world. The London Film Festival has a rich history that goes back to 1953 and it has a reputation that is connected to the Crown and other credible institutions in the UK. The London Film Festival provides the red-carpet treatment for stars and brings together important personalities and leaders in the film industry in the UK and beyond. The event comes with a large array of programmes and activities that bring together stakeholders in the film industry. This includes public forum, education events, lectures, question-and-answer sessions with actors and authorities in the film industry. The highlights of each year’s events are the awards for the best films in various categories. This year's edition of the BFI London Film Festival is scheduled to be done between the 17th and 31st of October, 2014. The main objectives of this year's project include the following:
  1. Growing the film industry in London;
  2. Maximise investments into London and the UK through the film industry;
  3. Sustain and improve the London film culture;
  4. Promote London as a global city through the film industry;
  5. Present London's strategic priorities to the world by filming and broadcasting it.
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