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Organisation or Business and produce a report elaborating on the key strategic and operational issues faced by the operations manager(s) in this particular organisation / business - Assignment Example

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This report is an attempt to analyse the different aspects of the operations management of Kentucky fried chicken in the…
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Organisation or Business and produce a report elaborating on the key strategic and operational issues faced by the operations manager(s) in this particular organisation / business
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Download file to see previous pages Finally an analysis of the responses and the recommendation is given for the KFC.
KFC is a fast food restaurant chain which specializes in fried chicken. The company is headquartered in Kentucky, United States. This is the second largest chain in the world after McDonald’s in term of number of outlets. It operates in 74 countries in the world. It has more than 5,200 restaurants in US and over 15,000 in the world. It is a part of Yan Brands! It reached Britain in 1965 even before Mc Donald’s or Burger King. It has many competitors in U.S. fast food chains like McDonald’s Burger King, Taco Bell, Wendy’s, Subway, Hardee’s etc. The companies are classified as market order winners and market qualifiers based on their strategic perspectives. Market Order winner is a criterion which consumers use to differentiate its products or services from another firm. It is way through which a firm’s ability to be successful in the market is analysed. It represents those competitive characteristics which makes the customers of the firm choose its products and services over its competitors. The order winners are the competitive advantage which the firm has. They basically focus on one strategic initiative like quality, price/cost, speed, delivery, flexibility, product design, and image and after-market service.
Market qualifiers are companies which have minimum criteria to be considered as a source of buying by consumers. It is indicates those competitive characteristics which companies must exhibit so that it can become a viable competitors in the market.
It can be seen that KFC is a market order winner. It has high quality products, operational processes, service which is used in the business. KFC faced many troubles by 2005 because of its lacklustre reputation on high streets and that resulted in slumping sales. KFC started to do in depth research to find out a way to rebuild the brand’s fortune. They adopted a new strategy ...Download file to see next pagesRead More
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