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Lululemon's exploration of England - Case Study Example

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The study "Lululemon's exploration of England" aims to investigate business Lululemon sports brand. According to the author of the text, Lululemon is multinational sports apparel brands incorporated in Canada, Australia and United States of America…
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Lululemons exploration of England
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Download file to see previous pages Lululemon is a premium brand offered at premium prices which make it near to impossible for the competitors to imitate. Lululemon believes on community involvement in its business and thus allows others to imitate its products or technology used to manufacture products. This business practice is in alignment with Lululemon’s “doing-the-right-thing” initiative. The aim was to support community members to take an active part in achieving excellence in healthy habits. But the competitors find it difficult to imitate Lululemon’s products or strategies because it is very costly and requires a great set of skills to produce a Lululemon’s product.
The way Lululemon has structured its organizational hierarchy facilitates smooth functioning of the business. The headquarter is stationed in Canada where the product designing and concept manipulation is carried out. Moreover, the headquarters also handles the financial controlling function of the business. Whereas the business in Australia, New Zealand, and the United States is handled by the respective authorities in these countries so as to provide these subsidiaries autonomy over their business practices. This is beneficial in a manner, that it provides a room for the business to adopt the local taste and social structure to market products in an efficient manner. Although, the control of business related matter is in the hand of management of these local subsidiaries, the product manufacturing and financial controlling is still taken care by the head office. ...Download file to see next pagesRead More
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