Management decisions & control - Research Paper Example

Comments (0) Cite this document
This was following an observation made while taking Yoga classes later in 1990 that cotton clothes that in use for sweaty and stretchy power yoga…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Management decisions & control
Read TextPreview

Extract of sample "Management decisions & control"

Management Decisions & Control: A Case of Lululemon limited. Your full s of Department Lululemon limited was founded by Chip Wilson who had twenty of years of experience operating a snowboard, skate and surf company. This was following an observation made while taking Yoga classes later in 1990 that cotton clothes that in use for sweaty and stretchy power yoga were not appropriate. Wilson had a lot of passion for athletes’ wear and this was he transformed into a small workshop to design apparel which became a yoga studio. He had a goal of running a store in Vancouver and the main motivation was his consideration for personal lifestyle. The company has indeed grown to become a market leader in the retail of sports apparel from a really humble idea.
The quest for growth which is majorly motivated by the company’s marketing design of maintaining retail stores as well its good business environment has come with a number of challenges. The company has in the recent years grappled the control problems ranging from quality control to management control and these issues have come with significant image considerations. Another very important problem the company has to and continues to face revolves around the supply chain owing to its vast network of stores which are located in very different locations. The company’s business proposition identified it as a home of solutions for athletic and sport apparel increasing sales considerably as well as growth but this may have misguided the growth strategy. The company recorded a very fast movement of products in some cases merchandise getting out of stock in stores within just three days.
The rapid expansion also placed significant amounts of pressure on the supply chain; many stores were opened rapidly to increase presence and brand visibility and some of the stores were in total very bad locations with little sales are no demand for merchandise at all. Managing the inventory continued to be the most pressing problem that the company had to fix in a time when its stock price had started declining, sales had significantly gone down and competition was it its peak. Those stores located in the coastal regions for example frequently ran out of stock for smaller sizes of merchandise and this negatively impacted on sales, image and customer trust. At the same time those retail stores in other places for instance in Midwest recorded high sales in terms of large sizes of merchandise which also was fast going out of stock. This meant the company had a constant challenge with the management of its inventory and this inventory related had negative image on distribution of merchandise which in turn was hurting to the customers who could visit stores and fail to find their best fits. This favored its competitors who had the same sizes for the customers who would not fail to get their fit in Lululemon stores and did want to make subsequent visits to the stores (Tushman, 2010).
The company’s new CEO Christine Day after taking up office identified and acknowledged this as one of the main challenges hurting Lululemon’s business thus must be sorted out completely to ensure no stores ran out of stock for some sizes of apparel if the dream of increasing stores whilst growing capital position to $1B was to be realized. She new the company’s recent decline in sales was not only as a result of the macro environment but also an operational one surrounding the inventory mainly thus the company had to spend $1 million on a new web site for direct sales. Operational efficiency is therefore an important aspect of any business and it can either affect customer experience positively or negatively depending how a company runs its operations.
List of References.
1. Aili McCannon. (2008) Lululemon’s Next Workout: Can Christine Day Broaden the Yoga Clothier’s Appeal? The McGraw-Hill.
2. Michael Tushman. (2010) Leadership, Culture, and Transition at lululemon. Harvard Business School.
3. Hollie Shaw. (2014) Lululemon Athletica Shares Tumble after Retailer Issues Profit Warning. Financial Post. Retrieved at after-retailer-issues-profit-warning/ Read More
Cite this document
  • APA
  • MLA
(“Management decisions & control Research Paper Example | Topics and Well Written Essays - 500 words”, n.d.)
Management decisions & control Research Paper Example | Topics and Well Written Essays - 500 words. Retrieved from
(Management Decisions & Control Research Paper Example | Topics and Well Written Essays - 500 Words)
Management Decisions & Control Research Paper Example | Topics and Well Written Essays - 500 Words.
“Management Decisions & Control Research Paper Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Management decisions & control

Accounting for Management Decisions

...?Accounting for Management Decisions I. Executive summary Today many organisations are going out of business as a result of the mounting cut- throat market competition across the globe. Even though a company has a better range of well recognised product lines and brand names, it cannot confront with modern business situation unless the firm possesses potential management level strategies and decision making capabilities. In order to be highly competitive in the market, an organisation must be able to forecast future changes in customer needs and market trends. Organisations normally predict possible future market changes by assessing past and current market flows. For...
17 Pages(4250 words)Research Paper

Cost Accounting and Management Decisions

...? Cost Accounting and Management Decisions Introduction The purpose of this essay is to evaluate the cost accounting system of an US based manufacturing organisation, i.e. Alcoa. The paper further assesses the cost structure of the company through the application of a cost-volume analysis. Identifying the cost accounting system of the organisation, the study will further attempt to discuss the advantages of activity-based cost systems. Correspondingly, the study will also intend to discuss on the sales forecast of company sales along with discussing upon the environment change influences on budgetary planning and forecasting methods in Alcoa. Company Description Alcoa is an American manufacturing...
5 Pages(1250 words)Essay

A Framework for the Management of Oil Spillage Risks in Oil Exploration Programmes

67 Pages(16750 words)Dissertation

Decisions, Decisions, Decisions

...Decisions, Decisions, Decisions When I proposed buying a fleet of Volvo's for the Electric Company, my supervisor greeted the proposal with an emotionally charged response. He was very opposed to Volvo and he was firm in his convictions. There was no doubt he believed in his point of view. However, his process for reaching his decision was flawed by fallacy. The available heuristic he used led him to believe that all Volvos were junk by the anecdotal fallacy (The Fallacy Files 2007). His brother in law possibly complained vividly and often about the quality of the car and that information stood out in my supervisor's mind. No other information on the Volvo was likely to...
2 Pages(500 words)Essay

Management Styles & Decisions IP

...Business In preparation for global expansion a small company should have a well-defined organization structure and choose the most effective type of organization to implement. Using a reward system and recognition process will increase employee morale while considering budget constraints. Global expansion has been on the increase because of market saturation within many domestic markets. Market growth in China, India, the Middle East and Southeast Asia has been particularly strong. As a consulting firm assisting a small successful company in globalization addressing their specific concerns is priority. The company would like to create an additional layer of management to focus on the global initiatives while lower level...
2 Pages(500 words)Research Paper

Inference technique in Access control Decisions

...of the of the August The paper will discuss techniques associated with access control decision systems. A comprehensive research is discussed in the context of distributed deployment for access control decision systems. Moreover, spaces saving techniques are also discussed, as these techniques incorporate bloom filters that are operational in storage services. Moreover, the method proposed by the Bell-LaPadula that allows estimating former decisions that are based on the request and responses is also discussed. Lastly, secondary and approximate authorization model (SAAM) is discussed that is effective for resolving frequent queries. Keywords: access,...
6 Pages(1500 words)Research Paper

Management decisions

...Management decisions Management decisions A network engineer is a professional who deals with internet working services such as telephone network by the help of software and hardware deployed to form a database. However, as one is engaged into the activities, he or she learns communication skills that see him or her make possible decisions in the management system (Anderson, 2004). As a network engineer, therefore I need to initiate concrete information in the management decisions that enables effective communication among the employees. We have therefore outstanding elements of decision...
1 Pages(250 words)Essay

Management decisions & control

... that constitute the criteria for measuring performance. References Berkeley, 2007. Performance Management Executive Briefing. Organisational behavior, 10(5), pp.364–389. Howitt, B.M. & Mcmanus, J., 2012. Stakeholder Management : An instrument for decision making. , pp.29–35. Lin, J. & Lee, P., 2011. Performance Management in Public Organizations : A Complexity Perspective. , 12, pp.81–96. Stereip & Indance, 2006. Overview of Performance Management, university of south florida.... of making impressive performance alone. There should be cooperation and collaboration in performance for the overall results to be considered a success. This, therefore, implies that one of the causes of performance in business school is cooperation. According to...
2 Pages(500 words)Essay

Management decisions and ethics

...Management Decisions and Ethics Massey’s Approach to Ethical and Social Responsibility Massey Energy as a company has always been committed to ensuring a working environment that is conducive for all its workers. This is clearly indicated by the company’s commitment to safety as a priority. This too is evident from the various measures that the company has put in place to prevent incidences that would negatively affect the safety of the workers, both in the administrative functions and the mines and the community living around all our mines. Massey Energy is a recognized company that has been leading in safety. The company has always been ahead in the embracement of technologies to ensure that the miners...
6 Pages(1500 words)Essay

Explaining Management Decisions (SPORTS MANAGEMENT)

...Management Decisions in Sports School affiliation: Decision making is as important in the world of business as it is in other spheresof life, and at some point one has to make a decision. When it comes to decisions made in an organization, many of them are meant to benefit the business even if some employees may not be comfortable agreeing with them. Even though it is sometimes advisable to seek employees’ opinions, management often has to make some decisions regardless of their juniors’ views. As a result, there is a possibility of a feeling of exclusion from the affected parties, who may argue that their opinions would have been more impactful. Using the case of Karsten manufacturing corporation, this paper seeks to explain... the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Management decisions & control for FREE!

Contact Us