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Kepak and the Future of the Irish Beef Industry - Case Study Example

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The case study "Kepak and the Future of the Irish Beef Industry" demonstrates the Irish beef industry which suffered an unfavorable business environment in 2010. This led Kepak, a leading Beef Industry in Ireland, to realize a significant investor recession…
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Kepak and the Future of the Irish Beef Industry
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Download file to see previous pages It is told that formal strategic planning involves analyzing the organization’s external competitive environment to identify opportunities and threats. This is followed by the analysis of the organization’s internal operating environment to identify the organization’s strengths and weaknesses (Irish Fresh Meat Exporters, Ireland 1981).
The firm should then select the strategies that build on the organization’s strengths and correct its weaknesses in order to take advantage of the external opportunities and counter external threats. The final step would be to implement the strategies (Bell, Mcloughlin, Shelman, 12). The implied (Strengths, Weaknesses, Opportunities, and Threats) SWOT analysis, however, is not entirely sufficient (United States Department of Agriculture Risk Management Agency, 2009). Other strategies need to be adapted as will be discussed in this paper.
Kepak’s challenges inspired its CEO, John Horgan, to formulate new business strategies that will influence the firms to resurface. Having realized its unfavorable business environment, Kepak adapted new business strategies that were sustainable.
Kepak’s business environment suffered threats because of external forces. The Irish beef industry consequently faced adverse economic constraints. These external forces endangered the integrity and profitability of the company’s business. Kepak found itself competing against firms in markets with substantially lower costs structures. Policymakers began to undervalue the potential of the food and agribusiness sector.
Another challenge in Kepak’s business environment was the unpredictability in financial performance from year to year. There were no listed companies, so access to capital was through borrowing or trading profits which is a very cash-hungry business. Kepak suffered from the swings and roundabouts of the beef market. It also suffered the inability to plan effectively for the future (Bell, Mcloughlin, Shelman 2-3)
Kepak’s competitive forces within its business environment can be analyzed using the Porter Five Forces Model illustrated on the following page. It was developed by Michael E. Porter at the Harvard Business School. ...Download file to see next pagesRead More
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