The Potential and Viability of the Firm - Case Study Example

Klaus has been successful to the highest degree (at 10 on the scale of 1-10), to overcome her lack of industry experience.

Question No 2.

Team Member

Why Selected?

Common Attributes

Marketing Director

Because he had 12 years of experience in the food and beverage industry.

o   All of them have experience in their respective field.

o   Most of them have already worked in the beverages industry.

Chief Operations Officer

Because he had 10 years experience of managing supplies chain and operations with a well-known firm.

PR Person

Because he was associated with a public relations firm and could market dry soda effectively.

Sales Executive

Because he already had six years experience of marketing, beverages.

Question No 3.

               If Klaus had decided to “go it alone” without reaching out to people with beverage industry experience, then it would never have been a success story. Because without their guidance and advice, she will not have been able to successfully launch her product and her idea, just had remained an idea forever. It would have hearted her in the prelaunch phase in the way that she would not have been able to check the viability of the idea otherwise and would not have been as much confident about its success as she was after discussing it with the people in beverage and food industry. Moreover without obtaining guidance, she will not have been able to understand the process of developing and testing the product. In short words, without it, she will not have been able to launch her product.

            Moreover, if she had not reached out to and hired people who already had experience in the beverages industry, it would have equally hearted her business in the post-launch phase. Because all of the processes could not be managed alone and by inexperienced people.

Question No 4.

            Klaus added Dan Ginsberg to her board of directors because his addition had a signaling effect on the potential and viability of the firm. Dan Ginsberg was a perfect choice because he not only added as a person who had the experience of working at an esteemed position with a well-known firm in the beverages industry, but his addition also enhanced the image of the firm.

Board of Directors

Why Added to the Board?

Dan Ginsberg

Former CEO of Red Bull.

Klaus added each of them to the board because their addition had a signaling effect and depicted the high potential of DRY Soda.

Paul Shipman

Founder and president of Redhook Ale Brewery.

Stan Baty

CEO of Corus Estates & Vineyads LLC.