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Researched Report - Essay Example

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The Ritz-Carlton is a brand of a luxury hotel and resort, which owns seventy properties that are situated in the main cities and exclusive resort destinations in twenty-three countries around the world. The Ritz-Carlton is a brand under the management of Ritz-Carlton Hotel…
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Researched Report
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Download file to see previous pages y have been focusing on the international growth, planning, identifying the good location to set up new businesses and formulation of quality enhancements strategies.
The company applies three identifiable steps while offering services to customers, which include a focus on giving a warm and sincere greeting to customers, ensuring that the customers’ needs are fulfilled and offering a fond farewell that entails a warm good-bye. Therefore, the organization has been well identified for offering their customers with consistent services throughout their businesses. In fact, they have managed to establish Gold standards for services offered to customers, which contribute to competitive advantage and increased customer loyalty.
The organization uses their employees to achieve the objective of offering satisfying services to their customers. In fact, the employees are referred to as the passionate advocates of the organization, whereby they depict personal attributes that are identified by managers during the recruitment and interview of the candidates. In this case, the organization has focused on managing the quality of services to achieve the customer expectations from various dimensions such as use of experience, word of mouth and advertising.
The organization has established a culture appeal to increased value to employees working in the organization in a way that facilitates intrinsic sense of distinctiveness and commitment. Therefore, this has been facilitating the sustainability and profitability of the services offered to customers. The organization has also developed a culture of concurring people to be substantial elements in an organization due to articulation to policies, whereby making a substantial contribution to the improvement and sustainability of experiences in the quality of their services. Nevertheless, the paper will focus on assessing the culture of Ritz-Carlton hotel culture. It will offer relevant recommendations on ways that an organization ...Download file to see next pagesRead More
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