Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR - Essay Example

Comments (0) Cite this document
Regarding TiVos marketing strategy: What is the main marketing strategy for TiVo? Is the strategy sufficient to bring glory or at least give profitability for TiVo? Are changes needed in order for TiVo to perform better, in terms of marketing their product? 
The main…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR
Read TextPreview

Extract of sample "Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR"

Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR Regarding TiVos marketing strategy: What is the main marketing strategy for TiVo? Is the strategy sufficient to bring glory or at least give profitability for TiVo? Are changes needed in order for TiVo to perform better, in terms of marketing their product? 
The main marketing strategy of TiVo is to sell their units to the customers and to encourage them to subscribe to the services they offer (, 2011). It is also their strategy to create alliances among cable operators and satellite networks (Hoffman, Halim, Son, & Wong, 2013). Part of TiVo’s strategy is to have service partnerships with networks such as NBC and Discovery Communications (Hoffman, Halim, Son, & Wong, 2013). These strategies are not enough to give profitability to TiVo as observed in their financial statements. Cable and satellite providers are slowly eating up TiVo’s market share.
The suggested change in the marketing strategy of TiVo is to emphasize its product features and how they differ from the simple cable TV provider. Its unique selling point as compared with its competitors must be highlighted, that is, it is a combination of the “best entertainment from cable and the web together in one place” (TiVo Inc., 2013). Advertisements of TiVo should draw attention to the fact that TiVo is not an ordinary DVR. As can be seen in Exhibit 1 of the Case TiVo, Inc., they have more features than cable or satellite providers (Hoffman, Halim, Son, & Wong, 2013). However, their target market may not be aware of these advantages of TiVo. It is therefore necessary for TiVo to change their marketing strategy so that these features are communicated clearly to their market. This move will not only bring back their former clients, it will also encourage new ones. Furthermore, TiVo should let the market know that they have partnerships with Netflix, Amazon, Hulu Plus, YouTube, Pandora and Rhapsody; thus, offering an unmatched selection of more than 100,000 movies and shows and millions of videos and songs (TiVo Inc., 2013).
2. Regarding TiVos future: Do you agree with the following statement? Why or why not?
"Without financial back up, it is hard to see TiVos existence last long in such a highly competitive industry unless TiVo does something about it."
One agrees that to assure that TiVo’s future will be bright, it is important that they have the necessary financial backing. Presently, TiVo has been experiencing financial woes and if this continues, TiVo might not be able to brace up for the very competitive industry where they belong. TiVo must be able to invest a lot of its resources in research and development if it wants to last in the industry. The industry where TiVo belongs is one which is fast paced. A slowdown in research may throw-off TiVo because their competitors are very aggressive and are always looking for the latest technological advancement to be able to capture the market.
References (2011, June 6). TiVo changes marketing strategy. Retrieved from
Hoffman, A. N., Halim, R., Son, R., & Wong, S. (2013). Tivo, Inc.: TiVo versus cable and satellite DVR; can TiVo survive? In J. Pearce, & R. Robinson, Strategic management: Planning for domestic and global competition (pp. 24-1 to 24-19). Boston, Ma: McGraw-Hill/Irwin.
TiVo Inc. (2013). What is TiVo? Retrieved from Read More
Cite this document
  • APA
  • MLA
(“Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR Essay”, n.d.)
Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR Essay. Retrieved from
(Case #24: TiVo, Inc: TiVo Vs. Cable and Satellite DVR Essay)
Case #24: TiVo, Inc: TiVo Vs. Cable and Satellite DVR Essay.
“Case #24: TiVo, Inc: TiVo Vs. Cable and Satellite DVR Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR

Germany: Social Institutions and Social Change in a Modern Western Society

5 Pages(1250 words)Research Paper

Freeman vs. Quicken Loans, Inc

...Freeman v. Quicken Loans, Inc. The case relates to the Real E Settlement Procedures (RESPA) which entailing regulations that guide purchase and sale of real estates. In this case, persons paid discount fees on their mortgages. There was no division of the fees, leading to the charging of the third party together with the interest rate of the client (Freeman v. Quicken Loans 2). This was supposed to be as the entire section price of the loan. With reference to RESPA 2607(b), the practice did not commit any violation of the clause. RESPA’s aim is to forbid any split of offending fees between corporations in the absence of unearned fees by the beneficiary. After Freeman and other couples...
7 Pages(1750 words)Essay

Satellite Technology

...of the local data and information distribution (Brown; Rouse). In addition, before transmitting data signals down the wire into our homes, cable TV is renitent upon the satellites technology to distribute its data. Moreover, the most dependable limousine and taxi drivers also make use of satellite technology based Global Positioning Systems to determine the appropriate destination (Brown; Rouse). Satellite Functionality New technology-based communications satellites currently have a silent, however deep, influence on our daily lives. These technology based systems are used to connect remote regions of the Earth via television and telephone. Additionally,...
7 Pages(1750 words)Research Paper

Cable Wars, Fox News vs MSNBC

...? CABLE WARS, FOX NEWS VS MSNBC CABLE WARS, FOX NEWS VS MSNBC Introduction In recent times, the media has been so powerful that it is often regard by many as the fourth arm of government. This means that next to the Executive, Judiciary and the Legislature, the Media is the next most powerful agency of governance (Sparks, 2007). Whereas this line of argument is legally not correct, there are some logical and conceptual bases for it. Indeed, the media has grown so popular to control how things are done, including governance that it is simply not possible for anyone to disregard the power of the media in making and unmaking a country. There are actually facts and history of how media reportage influenced several nationwide actions... on...
10 Pages(2500 words)Term Paper

Customer Service Management of Rogers Cable Inc of Canada

...Management Case Analysis Table of Contents Executive Summary The following report is a business case analysis that throws light on the customer service management of Rogers Cable Inc of Canada. The report describes the prime challenges the company is about to face in future. It explains the obstacles the company has go through in order to win over the challenges. The report thoroughly analyses the cause of the obstacle and recommends the solutions. The solutions are then revised to justify its effectiveness. The case study ends with the justifications of the proposed solution to the given scenario of Rogers Cable...
4 Pages(1000 words)Essay

A Reaction and Opinion on the TIVO Service

... happened in films for several decades: for example the Aston-Martin cars that James Bond always drives or the prominently placed soft drinks such as Coke in many teenage films. This is starting to occur in TV programs as well. TIVO has an edge over other companies because it was the first one to offer such service, but many cable companies are now competing with them. For example, most cable companies, such as Comcast, now offer Digital Video Recorders that can be rented on a monthly basis and perform the same function as TIVO. These services are also cheaper than TIVO....  A reaction and opinion on the TIVO service Before services such as TIVO were available, if a person wanted to watch a television...
2 Pages(500 words)Essay

Tivo Case Study

...that it’s an improved version of DVR or Personalized Video Recorder. Even the salesman in the stores does not know the function of the product and selling it on their own way. The functioning of the product seems to be little complicated and without demonstration people cannot be able to understand the performance and quality of the product. Awareness about the product seems to be little less and the product is selling with electronic giants who are very much familiar to the people not been able to improve Tivo as brand name. Factors facilitated adoption of Tivo: There are number of factors which facilitate adoption of Tivo. As said in its advertisement that it gives...
5 Pages(1250 words)Essay


...24 24 In such a case, there are high chances that Eva is being maltreated. Eva’s teacher should down and record the daily observations of the child to avoid being falsely accused of mistreatment. In this case, a helping teacher in the classroom, if any, should serve as an eyewitness. She should have a written plan to fill in the suspected act of child maltreatment where she would include the place of injury, how the parents said it occurred, the general behavior, and appearance of the parents and any signs of neglect towards the child (Marotz, 2011). Since teachers are the closest people close to children apart from their parents, they should help children to learn and...
1 Pages(250 words)Assignment


...Introduction Introduced in 1999, marketed and developed by TiVo Inc. TiVo is a DVR (digital video recorder). The product provides can onscreen guide for scheduled broadcast programming television programs with advanced features that record every new episode of a series dubbed “season pass” and a “wish list” that allow fusers find and record shows synonymous with their interests by title, director, category, director or keyword. TiVo DVR also offers a wide range of features such as television and show downloads, advanced search, personal photo viewing, music offerings, and online scheduling when connected to a home network (Daft 119)....
2 Pages(500 words)Essay

Geosynchronous Satellite

...Geosynchronous Satellite affiliation Geosynchronous Satellite Part Geosynchronous orbit (GEO) is the circle located 22,832 miles above the ground in which a satellite broadcasting finishes its path in 24 hours. This is the period the earth takes to rotate. Geosynchronous orbit is beneficial for providing communication services since GEO satellites can view their stations on the ground, and only three satellites are enough to cover most parts of the world. The information provided by the GEO satellites is important for ensuring the safety of a nation as they can be used by the military in intelligence gathering and...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Case #24: TiVo, Inc: TiVo vs. Cable and Satellite DVR for FREE!

Contact Us