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Starbucks and Strategic Analysis - Case Study Example

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The case study "Starbucks and Strategic Analysis" presents Starbucks Corporation as one of the biggest American based coffeehouse companies which possess a number of retail stores in different countries. The company was established in the year 1971 and serves its vast customer base…
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Starbucks and Strategic Analysis
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Download file to see previous pages The paper shows that the prime objective of the company is to obtain a leadership position being one of the most recognized and well-respected business corporations in the world. In order to accomplish this objective, the company plans to expand its retail stores in different regions throughout the globe introducing new quality products incessantly (Lee, n.d.).
The essay intends to analyze various business-level and corporate-level strategies of Starbucks. Moreover, the determination of appropriate business-level and corporate-level strategies which are most important for the attainment of the long-term success of the company will also be discussed henceforth. Various aspects, such as the analysis of the competitive environment and comparison of the strategies of both Starbucks and its most prominent competitors will also be portrayed in the essay.
The major objective of forming and implementing business-level strategies for Starbucks is to prevent its current business position and thereby attain a significant competitive position over its chief business market contenders. In relation to business-level strategies, it has been viewed that Starbucks injected an abundance of resources for raising the infrastructure of the organization in order to provide long-term stability and sustainability. The various business-level strategies of the company have been described hereunder.
Starbucks follows the business-level strategy of differentiation through which it focuses upon enhancing the quality of the products substantially, raising customer services and performing other important features so that it can distinguish its products, obtaining an edge over its major competitors. Contextually, it can be viewed that by employing the business-level strategy of differentiation, the company has been able to expand its functions in different areas acquiring a distinct leadership positioning in the international restaurant industry (Larson, 2008). ...Download file to see next pagesRead More
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