StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Netflix - Case Study Example

Comments (0) Cite this document
Summary
It was launched at the time when the fascination for watching movies at home through DVDs or by lesser subscriptions was at a peak (Thompson 280). Netflix had become a market leader in this field and the strategies that were adopted…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Netflix
Read TextPreview

Extract of sample "Netflix"

Download file to see previous pages Apart from this, there was also a scheme whereby any new subscriber would be allowed access t o its movie library on one month trial basis. After this the subscriber is automatically taken as a subscriber unless he cancels the subscription personally (Thompson 282).
2. Marketing tie ups- Netflix had entered into a deal with a company named Startz Entertainment and made tie ups with entertainment content providers such as Universal Studios, Twentieth Century Fox, Indie films etc that gave the subscribers an access to several new movies at the same amount they paid (Thompson 284). This move was taken to increase the popularity of the company.
3. Quick delivery to subscribers- Netflix made it a point to deliver the ordered DVDs to the subscribers within one business day after the order is placed (Thompson 286). For this, the company had formed several regional centers that helped to deliver the DVDs in a very short time. This was a strategy to increase its popularity amongst the customers.
1. The company has a fast mover delivery system on its online subscriptions. This has been done by setting regional bases in several areas. Also, by placing orders online the company made watching movies cheaper (Thompson 286).
There are fewer threats from new entry into the market place and Netflix enjoyed a market leader position there. Making movie steaming and renting cheaper involves huge money and this would not be easy for any new company in a short time.
(e) Degree of rivalry- the degree of rivalry can be strong as there are fewer companies operating in the market. Rivalry can also arise from other sources such as the cable and satellite companies (Thompson 281).
Strengths – the strengths of the company lie on its fast delivery and huge collection of movies. The company had also got has a huge customer satisfaction as it had around 16.3 million subscribers (Thompson 287) and strong brand recognition.
Weakness – the company relies on fast delivery of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Netflix Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Netflix Case Study Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/management/1605208-netflix
(Netflix Case Study Example | Topics and Well Written Essays - 750 Words)
Netflix Case Study Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/management/1605208-netflix.
“Netflix Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1605208-netflix.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Netflix

Financial ratios and their implications along with their usage

7 Pages(1750 words)Literature review

Netflix

...?Netflix Table of Contents Netflix Table of Contents 2 Introduction 3 Brief Overview 3 Marketing Mix 4 Product 5 Price 5 Place 5 Promotions 6 People 6 Process 7 Physical Evidence 7 Conclusion 7 References 9 Introduction Netflix Inc, was founded in the year 1997 headquarter at Scotts Valley of California, with over 23 million subscribers in U.S and at Canada is the leading online rental movie service of the world (Netflix-b, “Company Profile”). The service is provided over internet for watching movies and TV episodes on PCs, TVs and Macs. The company is operated with over 2000 employee at its corporate headquarters and at the shipping centre (Rappa, “About...
6 Pages(1500 words)Research Paper

Nature of Conflict

6 Pages(1500 words)Essay

Netflix

...?Running head: NETFLIX Netflix Insert Insert Insert 07 October Outline 0: Introduction 2.0: Hastings background and education 3.0: Career, personality and skills 4.0: Idea for that led to establishment of Netflix and it improvement 5.0: Challenges 6.0: Conclusion 7.0: Reference list Netflix Introduction Netflix (NASDAQ: NFLX), is one of the most successful online movie rental company that began its subscription based digital distribution in 1999 and by 2006 it had more than 6.5 million subscribers and revenue of $997 million (Dalal, N.d). It was founded in 1998 and is based Los Gatos, California. The company offers on-demand internet streaming media in...
5 Pages(1250 words)Research Paper

Netflix

...? Netflix Question What is Netflix’s strategy? Netflix, an online company that rents DVD movies to its s has various strategies that ensure that its other customers do not take their customers. Some of the strategies include, avoiding overhead costs like utilities and rent to run physical stores instead they use the capital to ensure they have all the DVDS their clients and subscribers need. Netflix also have a marketing strategy that allows customers to rent movies online and the faster they return the more chances of getting other movies at low rates compared to Netflix competitors. Customers save their money in rental fees because they are promised new...
6 Pages(1500 words)Essay

Netflix

...? NetFlix’s Business Model and Strategy of the Executive Summary NetFlix’s business strategy is well aligned to the basic requirement in a movie rental business. They have a wide selection of videos and cater to almost all genres. Another key element to video rental business is fast delivery of rented DVD’s. As for NetFlix’s, delivery channel, they proudly claim 98% on time delivery on orders. The third and the most important niche required to become a market leader in this business is low cost of subscription. NetFlix has near zero rental charges for its subscribers and that is what sets it apart from its rival firms. Having satisfied the 3 basic criteria’s for...
8 Pages(2000 words)Case Study

Netflix

...? Netflix Inc. Information Technology [Part Introduction Netflix is the largest video entertainment industry in the US, and was founded in 1997 by Reed Hastings (Nelson and Quick, 2012). The company has tremendously grown over the years and has managed to beat up stiff competition in the fragile industry by combining old and new strategies to meet a wide range of its diverse customers. The company’s market divides into groups like DVD vending kiosk, mail delivery services, online rental and sales, as well as video demand services that are accessible through vast devices. Advancement in technology has boosted the video entertainment industry, with companies like Netflix gaining the most...
4 Pages(1000 words)Essay

Netflix

...Netflix’s core business is the delivery of TV shows and movies via the Internet. Within the United s the company also offers DVD-by-mail servicehowever it views this service as a fading differentiator to their streaming success (“Netflix, Inc. Form 10-K,” 2012). The purpose of this paper is to conduct a market analysis of Netflix’s environment. The market analysis is guided by the company’s description of its competitors as: (1) “over-the-top” Internet movie and TV content providers such as YouTube and iTunes; (2) multichannel video programming distributors, direct broadcast satellite providers and telecommunication providers; (3) entertainment video retailers; and (4) DVD rental...
2 Pages(500 words)Research Paper

Netflix

...A Summary of Key Financial Ratios for Netflix Ratios Calculations (Approximate Values in 000s) Values Impact LIQUIDITY RATIOS Current Ratio 3,967/ 3,223 1.23 Strength Quick Ratio 3,967-0/ 3,223 1.23, Inventory=0 Strength LEVERAGE RATIOS Debt to Total Assets 1147:3968 0.1241 Weakness Debt to Equity 1147:745 1.53 Strength LT Debt to Equity 200: 199.1 1.004 Strength Times Interest Earned Ratio 30.5:20 1.525 Strength ACTVITY RATIOS Inventory Turnover 3609.3: 0 NA, Inventory =0 Neutral Fixed Asset Turnover 3609.3: 131.7 27.405 Strength Total Asset Turnover 3609.3: 3967.7 0.9096 Weakness Account Receivable Turnover Annual Credit Sales= 0, Account Rec= 0 NA Neutral Avg Collection Period Account Rec=0 , Credit Sales=...
4 Pages(1000 words)Essay

Netflix

...Netflix During the decision-making process, a consumer is always at the alternative evaluation and purchase stage (Lamb, Hair and McDaniel 95) as she tries to gauge the suitability of the choice she is about to make. In this case, the consumer takes a subjective evaluation approach where she tries to establish whether the subscription price matches the expectations. The consumer already has a strong desire to watch House of Cards, and since does not have plenty of alternative choices, she can only watch the series on Netflix. She has done her comprehensive research and through the alternative evaluation process, it is apparent that the consumer does not have a high perception of Netflix. She is expresses he reservations about... the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Netflix for FREE!

Contact Us