Free

Selling Customer Relationship Management: Summary - Essay Example

Comments (0) Cite this document
Summary
This essay provides details of the article “How to Sell Management on a New CRM Solution”, authored by “inside CRM”. In the article, companies that invest in CRM technology, benefit through capturing and retaining their customers. The article has provided 8 reasons embark on CRM systems…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Selling Customer Relationship Management: Summary
Read TextPreview

Extract of sample "Selling Customer Relationship Management: Summary"

 The reasons are; CRM aids in establishing a connection between the company and customers in social media, creating personalized marketing by researching on a customer’s social media activity, “crowd-source”; get ideas and timely feedback from customers. CRM mobile apps provide managers with the customer and product information that is up to date (Inside CRM 1).
Other reasons listed, in the article for companies, to invest in CRM systems are; meet customer expectations by availing real-time customer support in blogs, chat-windows, and feeds, integrate CRM system with the critical business applications. Companies also stand to benefit from a new CRM system that is user-friendly compared to the earlier issued systems. Moreover, the CRM system improves a company’s operations by targeting a market and cross-selling and up-selling to current customers. Ultimately, the decision-making process is enhanced since the management has in hand timely data pertaining to customers and their product preferences and experiences (Inside CRM 2).
  Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Selling Customer Relationship Management: Summary Essay - 1, n.d.)
Selling Customer Relationship Management: Summary Essay - 1. Retrieved from https://studentshare.org/management/1603928-crm
(Selling Customer Relationship Management: Summary Essay - 1)
Selling Customer Relationship Management: Summary Essay - 1. https://studentshare.org/management/1603928-crm.
“Selling Customer Relationship Management: Summary Essay - 1”, n.d. https://studentshare.org/management/1603928-crm.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Selling Customer Relationship Management: Summary

Customer Relationship Management

...and focuses on what every individual customer minds about most. Relation-Building Strategies Universal Associates Umpqua’s complete policy and approach focus on incorporating sales and service so as to construct relationships with clients that go far past the transactional. As a result, employees are referred to as associates and universal associates, who can manage both sales and transactions. Therefore, any client going into the stores may go to whichever associate in the store, and have their business requirements taken care of. These workers can handle any features of service that the client is seeking for, whether it is cross-selling, opening a new account, or...
6 Pages(1500 words)Essay

Customer Relationship Management

...?Running head: Relationship Management Insert         Insert Grade Insert 7 March Relationship Management Introduction Customer relationship management (CRM) is a strategy used for managing a company’s relationship with its customers. As a result, effective customer service is necessary in this case. Attracting, nurturing, and retaining customers are the ultimate goal of customer relationship management. Therefore, an effective customer relationship...
6 Pages(1500 words)Essay

Customer Relationship Management

...Customer Relationship Management The twenty first century is often stated as the age of consumers. The aspect of globalisation has triggered a wave of competition as organizations are desperately reaching out to new markets to capture a share of the market. The increased competition has put the customer at the driver’s seat and it is the main focus of business strategists in different organizations. This has enhanced the importance of loyalty which is perhaps the reason why firms are increasingly resorting to induce better Customer Relationship Management policies so as to retain and manage...
4 Pages(1000 words)Essay

Customer Relationship Management

...? Relationship Management A Review of the Evolution of Relationship Marketing and its Implications for Business Introduction to the Text What is the Importance of Relationship Marketing? In recent times, the general management of organizations and companies across the globe has in recent times been faced with a myriad of various challenges in light of the fast changing economies, and times. This has forced companies to try and evolve their operations and how they interact with their customers so as for these companies to be able to survive in this fast changing environment. The changes taking place in the various companies have not been...
12 Pages(3000 words)Essay

Customer relationship management CRM

...to a great extent. One of the possible causes identified in this context is improper market segmentation. The primary customer segment of the company is fashion conscious people and age below 35 years (Wordpress, 2009). However, focusing on a single segment will not help to serve the purpose. Hence, the company is recommended to cater to the following segments of customers: - Target Group I – Men 20-40 who are fashion conscious. Target Group II – Women 20-45 who likes wearing trendy outfits. Target Group III – Individuals below 20 years likes to wear fashionable. Apart from that, it has been also identified that the company does not use any kind of specialized customer...
6 Pages(1500 words)Essay

Customer Relationship Management

...? How hotels can use relationship management to enhance loyalty and retention: An empirical study of Chinese hotels Literature review Customer Relationship Management Customer relationship management has become a subject of interest to many scholars and business people. This management tool has been fronted as one of the most effective tools of achieving and enhancing sustainable growth and profitability. Most of the scholars have focused on the following issues regarding customer relationship management: definition of CRM; process of...
8 Pages(2000 words)Literature review

Customer Relationship Management (CRM)

...or group customers into clusters. Members of clusters share common characteristics which may be concluded as leaning towards a support, need or want of specific products. This way companies may determine the approaches they need to apply for specific customer groups or clusters. Aside from the actual selling techniques of companies, marketing strategies propel organizations to higher profits and bigger market share. According to the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer...
13 Pages(3250 words)Essay

Customer Relationship Management

...1. Introduction 1 Background The present marketing environment in the face of increasing global competition poses challenges with the rapid entryof innovative products and maturity conditions in certain markets. Technology has pervaded every field in any business today. Customer Relationship Management (CRM) is one such tool that integrates technologies and business processes to satisfy the needs of the customer (Bose, 2002). CRM has been defined as an interactive process that achieves an optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit (Gebert, Geib, Kolbe & Brenner, 2003). CRM involves...
12 Pages(3000 words)Essay

Customer Relationship Management Program

... Customer Relationship Management Program INTRODUCTION: In today’s competitive world, organizations have changed from being product focused to customer focused. Success or failure of any organization is directly dependent on the satisfaction level of the customers. Hence almost every organization is looking forward to implement Customer Relationship Management system. Implementation of the Customer Relationship Management system result in enabling the organization to provide ultimate experience to the customers at all touch points. CASE STUDY VERIZON: IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAM: In the provided case study, after the merger of two Fortune 25 companies namely GTE and Bell Atlantic, main issue... was the...
2 Pages(500 words)Case Study

CRM - Customer Relationship management

...been able to expand its market across the world. This has been attributed to its effective customer relationship management strategies, which have made it possible for the business to retain its loyal customers and attract new clients towards its products and services. Apple Inc. takes the responsibility of putting up a store just for its products to eliminate the trouble of ill information of their products, which in turn has culminated an excellent move on their loyal customers. The store encourages PC and Mac users to explore and play with the company’s technology. The store space provides a quality service to Mac heads users where they can also hang...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Selling Customer Relationship Management: Summary for FREE!

Contact Us