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Selling Customer Relationship Management: Summary - Essay Example

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This essay provides details of the article “How to Sell Management on a New CRM Solution”, authored by “inside CRM”. In the article, companies that invest in CRM technology, benefit through capturing and retaining their customers. The article has provided 8 reasons embark on CRM systems…
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Selling Customer Relationship Management: Summary
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 The reasons are; CRM aids in establishing a connection between the company and customers in social media, creating personalized marketing by researching on a customer’s social media activity, “crowd-source”; get ideas and timely feedback from customers. CRM mobile apps provide managers with the customer and product information that is up to date (Inside CRM 1).
Other reasons listed, in the article for companies, to invest in CRM systems are; meet customer expectations by availing real-time customer support in blogs, chat-windows, and feeds, integrate CRM system with the critical business applications. Companies also stand to benefit from a new CRM system that is user-friendly compared to the earlier issued systems. Moreover, the CRM system improves a company’s operations by targeting a market and cross-selling and up-selling to current customers. Ultimately, the decision-making process is enhanced since the management has in hand timely data pertaining to customers and their product preferences and experiences (Inside CRM 2).
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