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Innovation Management Practises in Consumer Electronics Industry - Term Paper Example

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This paper makes a critical analysis regarding the innovation management practices adopted by two well-known companies in the world Apple Inc. and Haier Group. These companies are well placed into the consumer electronics industry and are known for their innovative practices at the workplace. …
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Innovation Management Practises in Consumer Electronics Industry
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Download file to see previous pages This paper aims at making a critical analysis of organizational culture and human resource management practices in these two companies and their influence upon creativity and innovation of both the organization.
When we talk about innovation and management of innovation in the context of Consumer electronics, we cannot help talking about Apple Inc. It is considered as one of the most leading companies in the field of technology in today’s world. Initially, it was started with a scratch and grew rapidly in such a way that became a symbol of innovation in technology. It is known worldwide that no company can sustain in the market without innovation and creativity and when it comes to consumer electronic devices, continuous innovation and creativity become a prerequisite in order to survive and succeed in the market. Steve Jobs, co-founder of Apple Inc. and a great innovator once said, “Innovation distinguishes between a leader and a follower” (Gillam 2012).
Apple Inc. has set up itself as one of the most prominent companies in the industry of consumer electronics. It has made the most significant position in both hardware as well as software through constant innovation and creativity. It was established in 1976 and since that day, it has been continuously focusing on innovation. It has made a great impact on society through its various major innovative products and features in the field of consumer electronics such as Trackpad, Mouse, GUI, iMac, iBook, iTunes, iPhone, iPod, iPad and so on (OGRADY 2008).
Research and development is an integral part of any company, especially when dealing in consumer electronics. A huge percentage of revenues or profits are spent by most of the companies across the world on its research and development department with an aim to drive constant innovation.  ...Download file to see next pagesRead More
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