StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Multinational strategies - Research Paper Example

Comments (0) Cite this document
Summary
Transnational companies will always perform better than multi-domestic companies because multi-domestic companies face more competition locally than transnational companies. Even though, transnational companies face competition in international markets, it still cannot be…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Multinational strategies
Read TextPreview

Extract of sample "Multinational strategies"

Multinational Strategies Multinational Strategies Question Transnational companies will always perform better than multi-domestic companies because multi-domestic companies face more competition locally than transnational companies. Even though, transnational companies face competition in international markets, it still cannot be compared to the competition that multi-domestic companies face (Wilkinson, 2007). Transnational companies, for instance, use international subsidiaries to advertise their goods abroad, and this makes sure that they are advertised appropriately. Also, transnational companies normally have a lot of funds, as well as financial supporters, to enable them to enter the market fully.
Question 2
McDonalds is one of the leading restaurants that have been able to incorporate itself in the international market. It also has taken down local restaurants that are well established in foreign countries. In each country that McDonalds has a restaurant, it also has offices and subsidies that assist it to penetrate the market. Subsidies assist the firm in advertising its products in an international market (Terpstra, 2009). They can communicate with the head offices, in this case McDonalds U.S.A, and advise them on what products the country they wish to venture in would prefer.
Question 3
Strategic issues that face multinational managers today are: poor competencies in marketing and poor sales and distributions in foreign countries (Wilkinson, 2007). Multinational managers face challenges of incorporating into international markets because most of them shy away from employing experienced personnel in the global divisions. Therefore, they make poor decisions. They should, however, avoid incompetent personnel and employ people who have good knowledge of the international market. McDonalds Corporation can benefit from local responsiveness since it occurs due to change in the customers’ preferences (Wilkinson, 2007). They could use this to determine what their customers want and hence use it to their advantage.
References
Terpstra, V. (2009). International marketing. International Marketing Review, 17(1), 5-7.
Wilkinson, T. (2007). Reaching the international consumer: An assessment of the international direct marketing environment. An International Journal, 1(1), 56-57. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Multinational strategies Research Paper Example | Topics and Well Written Essays - 250 words”, n.d.)
Multinational strategies Research Paper Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/management/1600968-multinational-strategies
(Multinational Strategies Research Paper Example | Topics and Well Written Essays - 250 Words)
Multinational Strategies Research Paper Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/management/1600968-multinational-strategies.
“Multinational Strategies Research Paper Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/management/1600968-multinational-strategies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Multinational strategies

Strategies Of Multinational Organizations In This World Of Globalization

...when venturing expansion into the emerging economies such as India, China and Brazil. The emerging markets are those nations that are between the developed and the developing nations. Emerging markets present tremendous opportunities for all multinationals as the purchasing power in these nations has been steadily growing. The emerging economies now account for 30% of exports compared to only 20% in 1970 (Wadsworth, 2010). However, their strategies are shaped by forces beyond their control but they must evaluate the business environment before moving ahead. To gain competitive advantage several theoretical perspectives are taken into account. The most commonly used analysis is Porter’s generic...
10 Pages(2500 words)Research Paper

Do International Marketing Strategies help Multinational Firms achieve competitive advantage

...of competition is continuing to create a different understanding of what is required for businesses that are looking for an established presence at an alternative level. The multinational presence that is currently a part of many businesses is one that has led to several new dimensions of conducting business through the internal and external environment. Politics, culture, social viewpoints and the economy are some of the dimensions that are causing businesses to change the approach of working into new regions of the world. This research will examine the model of Unilever, a multinational firm that has successfully established a reputation in Pakistan. The business will work as a microcosmic model that...
32 Pages(8000 words)Dissertation

How does protein turn on the cancer-promoting genes

3 Pages(750 words)Essay

Multinational Companies

...Multinational Companies In my analysis of General Electric, an American based Multinational Corporation and Samsung, a South Korean based Multinational Corporation, I found quite a few similarities as well as differences between the two giant companies. A noticeable similarity between the two companies is that both give high importance to their employees. Both the companies place high value in their people. As stated in (Samsung, 2012), a company is its people. This shows the significance which the Korean based company attaches with its people. Similarly, according to (GE, 2012), GE’s people are its greatest asset. This highlights the worth of employees in GE. The two companies...
2 Pages(500 words)Essay

Project Management

10 Pages(2500 words)Essay

Multinational Management

..., the Christian believers use the bible as their references book, which teaches them to be having dominance over the earth. According to western religions, the natural world exists for the benefit of human (Fernando, 2010). This calls for the existence of intrinsic values that affects the business environment. Apart from dominion stewardship, also exist as a dominant business philosophy. Religious people are regulated by their trust which item to buy and where to use it this greatly affect the business environment. Qsn 3 The effects of education on multinational strategies are very diverse. To start with is the increased economic cost in implementation of extra education activities. An organization for...
2 Pages(500 words)Essay

UAE Multinational Corporations' Strategies

...UAE Multinational Corporations’ Strategies The business world has become so competitive. Management development techniques help an organization to compete fairly in business. Good management techniques include understanding the internal and external factors that affect the organization. An organization needs to analyze and come up with measures to help it prosper. Being profitable is the desire and objective of every organization. The global economy also influences the performance of multinational companies. This paper reviews the management development techniques employed by United Arab Emirates (UAE) multinational (Curwen and Whalley, 2008). An international business is an enterprise or entity that is involved in commercial... and size...
10 Pages(2500 words)Term Paper

Strategies in Multinational Development

...Strategies in Multinational Development Strategies in Multinational Development Contacts canbe developed by a business manager travelling to their target export destinations, where they are set to meet foreign buyers and representatives; for business discussions and make identifications, evaluation and signing of business deals. This could also happen through attending trade shows, not only at the local level but international; which will have them exposed to what the market demands are and therefore be able to make the right decisions when it comes to finding the right export strategies. Just in case also travelling is much of a deal and they want to save time, managers are advised to find out more about the export market... up of...
5 Pages(1250 words)Assignment

Multinational Companies and Global Human Resource Strategies

...Multinational Companies and Global Human Resource Strategies Executive summary The entry of multinationals into business environments presents massive opportunities for growth and expansion into new markets beyond the domestic environment. Such prospects have led to massive internationalization across the world with companies making inroads into different countries as a way of improving their global influence and presence. Companies that have adopted such multinational approach are coke, a company headquartered in the United States and operation in more than 100 countries across the world. Mexican coke is one of the international subsidiaries for coke companies and has...
10 Pages(2500 words)Coursework

Multinational

...DEVELOPMENT OF A MULTINATIONAL PERSONNEL SELECTION SYSTEM Q1: Koch is a man who loves what he does. He has worked in the HR officefor over 17 years. It is because of his positive attitude of determination, networking skills, ability to highly adapt to new situations and his talent to be in the right place at the right time. As he is walking down the crowded street, he sees the Asians to crawling across the road like ants all busy on their phones (Krause & Piske, 2007). This shows that he had a small perception of the Asians community comparing them to ants. When he enters the office, all the workers are seen to be at haste. This shows he is serious and a bit strict when it comes to business (Krause & Piske, 2007). During...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Multinational strategies for FREE!

Contact Us