Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The challenge of differentiation and integration - Assignment Example

Comments (0) Cite this document
Whilst specialization tends to separate people within their respective jobs in an organization, coordination ensures that they are brought back…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
The challenge of differentiation and integration
Read TextPreview

Extract of sample "The challenge of differentiation and integration"

The Challenge of Differentiation and Integration In any given organization, coordination is a fundamental ingredient with regards to division of work as well as specialization. Whilst specialization tends to separate people within their respective jobs in an organization, coordination ensures that they are brought back together with the aim of achieving the goals of the organization. Thus, it is a necessity for an organization to excogitate ways of dividing up the tasks necessary for achieving its main purpose without necessarily compromising on the overall coordination and integration. Differentiation and integration is a common duality that occurs in organizations as they endeavor to organize their activities. It is a formidable challenge in most organizations. This paper looks at the challenge of differentiation with specific reference to Google.
Founded in 1998 by Larry Page and Sergey Brin in 1998, Google has grown to become a big company with over 12,000 employees. Google operates an intricate network of activities in various locations globally. It has established offices in various locations including in states such as California, Illinois, New York, Texas, Oklahoma, Arizona, Washington, DC, Oregon, Michigan and South Carolina. Google has also established various international offices in locations such as the Middle East, Africa, Europe and Asia. As such, differentiation and integration becomes an imperative challenge to Google.
Differentiation refers to the process by which an organization separates itself into various key components (Lawrence, and Lorsch 3). It is a common phenomenon among large organizations. Consequently, as an organization grows larger and expands its activities further, the more differentiated it becomes. Be that as it may, as an organization becomes more differentiated, the various components become more independent as they are conferred with a great deal of autonomy. Therefore, the business culture of such an organization may significantly differ as you move from one component to another.
Differentiation is usually done based on varied premises. For example, an organization may decide to differentiate basing on the tasks or on the product offering. In this regards, an organization may opt to divide into departments that produce a given product and establish finance and marketing department for each of the differentiated product. Google has been differentiated into different departments including Information Technology, Engineering, Support, People Operations, Knowledge, Advertising, Technical Infrastructure, Mobile and Digital Content, Geo and Commerce, Communication and Public Policy, YouTube and Video, among others. This is a clear indication
On the other hand, integration refers to the process by which organizations work together different components (Lawrence, and Lorsch 3-4). Notwithstanding the fact that an organization may have different divisions, the divisions may be closely connected such that they tend not to be independent. Nonetheless, inter-departmental coordination is a crux for the success of any given organization.
Google has embraced integration in its activities. As such, various differentiated tasks and sections within Google are interconnected. The engineering department for instance, works hand in hand with Technical Infrastructure as well as the Information Technology. In establishing plans and budgets, each department in Google considers the overall picture of the entire organization in mind. Conversely, when the overall organization is creating its plans and budgets, the various departments within the organization are put into consideration. This depicts a high level of integration within Google.
It can therefore be concluded that differentiation and integration is substantial component when it comes to enhancing coordination within an organization. Even though differentiation tends to complicate effective coordination, integration perpetuates connectedness among the various divisions in an organization as evident in Google.
Works Cited
Lawrence, Paul R., and Jay W. Lorsch. "Differentiation and Integration in Complex
Organizations." Administrative Science Quarterly. 12.1 (1967): 1-47. Web. 22 Jul. 2012.
. Read More
Cite this document
  • APA
  • MLA
(“The challenge of differentiation and integration Assignment”, n.d.)
The challenge of differentiation and integration Assignment. Retrieved from
(The Challenge of Differentiation and Integration Assignment)
The Challenge of Differentiation and Integration Assignment.
“The Challenge of Differentiation and Integration Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The challenge of differentiation and integration

The Greek challenge for European economic integration

...? Physical address The Greek challenge for European Economic Integration. This paper delves into the economic crisis faced by Greece after joining the Euro zone in the year 2001. The effect of the hard money to the economy of the Greek nation is evident with the Greek nation facing prospects of leaving the euro market. The paper goes deeper to explore the likely social, political and economic effects of the eventual exit of the Greek nation from the bloc. It explores the mechanisms put in place by countries in the zone in order to help contain the effect of the growing economic concern in the Greek nation and how effective the methods are in helping contain the feared outcomes. The paper scrutinizes the likely economic effects... for...
16 Pages(4000 words)Dissertation

Gender differentiation

...? One of the most promising aspects of sociological studies is in the realm of gender. Every other person is affected by this concept, whatever the gender of the person may be. Throughout the years, gender is a sensitive and controversial topic of discussion as it borders from its political correctness to the personal opinions of different people. Gender is part of everyone’s lives, it is an important concept that everyone can relate to. With this, gender has been associated with different aspects of differentiation within the society, whether it be on a micro-level, such as family responsibilities, to a more macro-level that impacts the society, like employment. This paper will explore the different relations of gender...
11 Pages(2750 words)Essay

Bussiness integration & ERP (master level)

...-bolts. To maintain on higher level of common process they changed some process and practices to be standardized in all different countries to be able to integrate. Since with all the differentiation before it was impossible to integrate them, the main purpose of integration was to have higher level of transparency and visibility on business process and therefore enforce to have common process and practices to be integrated with ERP. At first the integration of data and business process from different systems in different countries with different formats was a real challenge in the integration process. By...
11 Pages(2750 words)Essay

Differentiation and Brand Positioning

...? Differentiation, Branding and positioning If you were developing a research design, what behaviors, demographics and lifestyle components would you include? And why? Was Saxonville’s approach appropriate for the task? In today’s business world, a person seeking to start a business will need to evaluate a number of issues in the market. This will mainly include collection, gathering and absorbing of the existing market conditions. It will also focus on the general trends and patterns in the market (Laurel, 2003). In addition, a research design will mainly serve the purpose of providing information concerning such issues as market behaviors, demographics and lifestyle. This information is highly crucial to a business...
3 Pages(750 words)Essay

Research Differentiation

...the participants’ case files. They admitted that they did not establish a long-term relationship with the inmates, which was critical to ethnographic studies, because a stronger relationship can increase trust, thereby improving the reliability and validity of the participants’ accounts. Stretesky and Pogrebin (2007) could have improved their research by examining the accounts of the inmates more closely, differentiating excuses from justifications. These differences may have an impact on actual gun use and level of damage of gun use. Pogrebin, Stretesky, Prabha Unnithan, and Venor (2006) studied the retrospective accounts of inmates who were jailed for using guns in conducting their crimes. The sampling of Pogrebin et...
6 Pages(1500 words)Essay


...How teachers differentiate their work in mathematics lessons. Teachers are said to be teaching human beings as well as content. That way, teachers should be aware that students differ in how they learn and that best teachers actively response to these differences. In the same manner, teachers differ too, and effective differentiation would possibly look a bit diverse across classrooms. Differentiation is defined "as a response to the cognitive, affective, social, and physical characteristics that distinguish what and how students learn." (Kaplan) To simplify, a classroom where students are provided with the same opportunity to learn, but are not expected to learn the same curriculum in...
4 Pages(1000 words)Essay

Enterprise Integration : Pepsi Challenge

...structure as far as possible. As far as possible the rivalry, in general is better the national than the international. The problem we find in PepsiCo is because of lack clear technology strategy. This is because there was a high turnover rate of experienced managers in the company. As a result of this, customer complaints started increasing. The business solutions group (BSG) implemented by the PepsiCo doesn’t prove to be a successful plan. They were not able to solve the customer complaints nor were they able to respond to their queries. Enterprise Integration: The Pepsi Challenge Introduction: PepsiCo is one of the worlds largest convenient snacks, foods and beverages companies. In 2005 it had...
8 Pages(2000 words)Essay

Enterprise Integration: The Pepsi Challenge

...Enterprise Integration: The Pepsi Challenge Duc Hoang Nguyen SIM 21st of May 2009 Total Number of Words: 2,006 Introduction Aside from additional costs for technology maintenance like data backups, software updates and technology support; the use of different databases, different human resources systems, different financial applications, different distribution software, and different hardware in different PepsiCo divisions is very costly. Internal conflicts associated with implementing “the Power of One” are likely to take place. However, there are still several strategies wherein the CEO could effectively improve the implementation of “the Power of One”. Effectively Managing Organizational Conflicts A...
8 Pages(2000 words)Essay


...Mathematics Quiz The volume when the area itself under y = revolved about the x- axis from x which is infinite to x = L. in this case we have a vertical rectangles V = dx = ԥ {-} =) which is finite QUIZ 2 Explain when is the method of “completing the square” useful for integration with examples The method of completing the square is a useful method of solving equations that are in quadratic form. Since integration is used in finding volumes, areas and central points among other useful aspects in real life. In case the equation being integrated forms a quadratic equation, then the completing square method is most suitable in solving the problem. For example the equation to be solved by...
3 Pages(750 words)Assignment

Product Differentiation

...), numerous people including the collectors and the museum archives perceive the Twin scope as a modern product. In order to be successful, Miss Woolpert has to have a lot of factors fall her way. The challenge of matting and stereographs in TwinScope is solved by offering matt and frame kits, which help in completing the process of public display. In addition, the company sells original stereographs (Noel, and Glazer, 35). This new and interesting technology will open up a world of opportunity for Miss Woolpert and aid in expanding her business. Information will reach potential customers through testimonials of those who see the display in the public museum and will later be able to come full circle and grow...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The challenge of differentiation and integration for FREE!

Contact Us