Free

Mark Parker: A Seasoned Veteran Takes the Helm at Nike - Case Study Example

Comments (1) Cite this document
Summary
The external problems faced by Mark Parker when he assumed the leadership of Nike includes the high stakes in American market that were outstandingly high. For example, companies like Adidas had strongly emerged after acquiring Reebok (Lussier & Achua, 2010)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Mark Parker: A Seasoned Veteran Takes the Helm at Nike
Read TextPreview

Extract of sample
"Mark Parker: A Seasoned Veteran Takes the Helm at Nike"

The external problems faced by Mark Parker when he assumed the leadership of Nike includes the high stakes in American market that were outstandingly high. For example, companies like Adidas had strongly emerged after acquiring Reebok (Lussier & Achua, 2010). The internal problem Mark faced was maintaining comparable ideologies with Nike’s boss despite having his own personal stratagem of improving business operation. He responded to the challenges by his ability of majoring on consumer trends and being a product connoisseur; hence, made intimate relationship with Knight. (Lussier & Achua, 2010). The evidence that shows Nike Company is implementing SWOT analysis is the decision on focusing on customer’s demand as the strength of the company. Nike has recognized Adidas as a threat to the company, and consequently, come up with workable strategies that would make it as the preeminent Company globally (Lussier & Achua, 2010). Value of customers; Mark Parker believes that his progress lies on the centers on customers whom he refers to as ‘Company boss’. Through ‘Customer Category’ program, the company is able to produce exceptional products to its customers exclusively (Lussier & Achua, 2010). Synergistic opportunities; Mark Parker has identified opportunities such as joining hands with Apple Company to come up with a successful program known as Nike + iPod that allows a client to communicate with ultimate personal running and workout experience (Lussier & Achua, 2010). Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mark Parker: A Seasoned Veteran Takes the Helm at Nike Case Study”, n.d.)
Retrieved from https://studentshare.org/management/1594259-mark-parker-a-seasoned-veteran-takes-the-helm-at-nike
(Mark Parker: A Seasoned Veteran Takes the Helm at Nike Case Study)
https://studentshare.org/management/1594259-mark-parker-a-seasoned-veteran-takes-the-helm-at-nike.
“Mark Parker: A Seasoned Veteran Takes the Helm at Nike Case Study”, n.d. https://studentshare.org/management/1594259-mark-parker-a-seasoned-veteran-takes-the-helm-at-nike.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ko
kozeymartin added comment 12 days ago
Student rated this paper as
Good paper! Used it to finish an assignment for a management course. It was easy as ABC, for the first time in my life.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Nike inc
Along with its subsidiaries, Nike Inc. is engaged in the business of textiles, apparels, footwear and other accessories. It is recognized as a global leader in designing, developing, sales and marketing of athletic footwear and other accessories. It sponsors many well known sports person engaged in different sports all over the world which is a marketing strategy adopted to promote their brand (Nike, Inc., “About Nike, Inc.”).
3 Pages(750 words)Case Study
Nike Case Study
Nike must continue to work on maintaining the highest operational, health, and safety standards while providing a fair living wage for all. The challenge for Nike is in serving as a benchmark for operational and manufacturing excellence while maintaining their level of international growth from previous years.
4 Pages(1000 words)Case Study
Nike case study
This is because what these factories are trading comprises Nike’s products besides being the main entity benefiting immensely from this mode of distribution channels. In addition, products manufactured as well as distributed by these companies subcontracted to Nike also are products of the mainstream.
4 Pages(1000 words)Case Study
Nike and International Labor Practices
It has diversified from shoes into apparel and sports equipment. In the high-end shoe market they are the most dominant brand. They further innovated through their ability to brand and market the shoes as a status symbol. Nike created the concept of the $100 pair of tennis shoes.
8 Pages(2000 words)Case Study
Trade Mark
Then there is a discussion of the applicable law and the applicability of the recent Yahoo and Arsenal Cases.Possible defences for Donald and Bernard pertaining to their potential liability under the Trade Marks Act 194 and the tort of Passing off are accordingly discussed followed by an in-depth discussion of the rationale and scope of Georgio being able to protect his economic rights in the virtual world i.e.
20 Pages(5000 words)Case Study
Globalization: A Case study of Parker Pen Company
In the world of economics, markets become the same with no or little distinguishing attributes. As a result, companies try to produce homogenous products to serve this emerging market. It brings together forces of economy, technology and politics of the world (Kay, 2007).
10 Pages(2500 words)Case Study
Nike Corporation
Wearing or using any merchandise that carries the logo NIKE or just its simple sign of a tick mark automatically puts anyone in the high fashion sector of society. Nike like all other big brand names was not always as famous and as well known as it is today, it too has seen a very long and hard journey to finally reach its destination that has now won it the title of fame and reliability worldwide.
3 Pages(750 words)Case Study
NIKE
However, the third employee of the company, Jeff Johnson, suggested a different name that he came across in his dream. More than a dream, it was perhaps a divine intervention, as the name was Nike – “the winged Greek Goddess of victory” (Keller, 2008, p.126).
6 Pages(1500 words)Case Study
Nike
The essay will relay an analysis on the company’s Strengths, weaknesses, opportunities and threats. Every company must have a vision and mission; this normally aids the company in
2 Pages(500 words)Case Study
Nike: A Powerhouse
If Nike were to adopt a more aggressive strategy than it is possible that the company’s reputation, embodied in this brand identity would be compromised. Additionally, Nike’s current business model has proven
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Mark Parker: A Seasoned Veteran Takes the Helm at Nike for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us