Nobody downloaded yet

Giordanos Operation Strategy - Essay Example

Comments (0) Cite this document
Summary
This essay explores Giordano’s operation strategy that has primarily been focused on providing customers with excellent customer service and quality goods at competitive prices. It is an established apparel retailer that has expanded across Asia Pacific region…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Giordanos Operation Strategy
Read TextPreview

Extract of sample "Giordanos Operation Strategy"

Download file to see previous pages This paper illustrates that it has been consistent in Giordano’s operation strategy and maintained its competitive pricing by having a centralized distribution center and uses outlets only for sale of garments. It extensively uses technology within its operations. Sales figures are used to forecast next day’s orders and fill the inventory at night. Keeping low inventory also helps it to react timely to changes in fashion and produce goods that meet the changing demands of the people. It, therefore, saves considerably through fast selling items and benefits are passed on to customers through quality garments that are low priced. Thus, its philosophy of ‘value for money’ has significantly contributed to its competitive success. Giordano has been quite successful with its market strategy which relies heavily on exemplary customer service and cost leadership. It has maintained its leadership position in low priced quality garments. The strategy has been very successful during the financial crisis but it does not seem to be that effective when it increased its cost of garments that were trendier and catered to higher economic strata of society. Thus, in order to meet the demands of the segmented market, it introduced new label called Bluestar Exchange or BSE which were trendy and competitively priced. This has helped Giordano to be consistent with its market strategy of maintaining cost leadership. As Giordano expands its business interests into new market segment and territories, the biggest operation management challenges that it faces is that from other international brands like Zara, Gap, Espirit, Thames etc. which are already established brands in the mid and upper segment of the market. Apart from Bluestar Exchange that meets the demands of the low and mid-income group, it has introduced sister brands, Giordano Ladies and Giordano Junior that target higher end segment. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Giordanos Operation Strategy Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Giordanos Operation Strategy Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/management/1590932-operations-management-case-study-giordano
(Giordanos Operation Strategy Essay Example | Topics and Well Written Essays - 750 Words)
Giordanos Operation Strategy Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/management/1590932-operations-management-case-study-giordano.
“Giordanos Operation Strategy Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1590932-operations-management-case-study-giordano.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Giordanos Operation Strategy

Operation management and corporate strategy

...?Table of Contents Page Part A (Operations) 2 Introduction 2 Marriott’s outputs of the key operational transformation processes 2 The five performance objectives 4 Creation of quality service 5 Speed 6 Dependability 7 Flexibility 7 Cost 8 The impact of four Vs in Marriott’s design of operational processes 8 Volume 9 Variety 10 Variation 10 Visibility 10 Conclusion 11 References 12 Part B (Strategy) 14 Introduction 14 Market positioning strategy 15 Resources based view 18 Corporate strategies and resources 18 Why positioning strategy and resources are complementary? 21 Conclusion 22 References 23 Part A...
13 Pages(3250 words)Essay

International strategy operation

...?Industry competition in the automotive industry Industry competition in the automotive industry Questions: With reference to appropriate theories, frameworks and concepts from Topic 2 (industry competition)… 1. Discuss why the ‘mass market’ segment of the auto industry is currently considered ‘unattractive’ in terms of its profit potential. According to Michael Porter the attractiveness of an industry is depended on the potential of the particular industry to offer to its members the chance to achieve high profits1. In this context, the unattractiveness of the ‘mass market’ segment of the auto industry would be based on the following fact: the profits generated by the firms operating in the specific field are low. The...
5 Pages(1250 words)Coursework

Operation

...?Business Inserts His/Her Inserts Grade Inserts 6th July, Business Processes Several processed will be undertaken in the process of ensuring that the tanning salon is run on a professional basis. All the processes within the tanning salon will be undertaken on a day to day basis. For instance the process of welcoming and making customers feel welcomed is a critical task since it engages the customer with the staff. This helps in creating value since it is part of the service that the customer will receive. The next process would be to make sure the customers are explained the services, products and technology used in the tanning process (Blais 88). As part of building value, the customer has to have knowledge of the services... Inserts...
3 Pages(750 words)Research Paper

Overview of Disease: Asthma

4 Pages(1000 words)Assignment

Operation Iraqi Freedom Logistics, Strategy and Support

...Operation Iraqi Freedom Logistics, Strategy and Support Introduction Operation Iraqi Freedom is identified as one of the leading logistics and provision efforts as from the earlier conflict which occurred in March 2003. When operation Iraqi Freedom started, $14.2 billion was responsible for more than half of the original budget of $28.1 billion used to start operating maintenance. The effort of the operating support was to disperse the notion of the cold war which stated that more is better that nothing. The Army has since then worked on a modified distribution-based system of the logistics. This system was preferred so that it could work in the operation Iraqi Freedom. The distribution based logistics did not function smoothly... an...
6 Pages(1500 words)Essay

International strategy operation

...International Strategy Operation - AGRANA - ID Number & Total Number of Words 199 Introduction This study will closely examine and analyze the case of AGRANA. After discussing the characteristics of market competition based on an industry-based view, this study will discuss the significance of resource-based view particularly with regards to AGRANA’s impressive growth rate. Eventually, this study will discuss the institution-based view in identifying the opportunities and challenges that has triggered by the company’s decision to integrate the EU markets in both the Western Europe and the Central and Eastern Europe (CEE). Market Competition Analysis based on Industry-Based View The market competition in the case of AGRANA... sacrificing...
5 Pages(1250 words)Coursework

Operation Strategy

...Operation Strategy Describe the steps that are used to develop a forecasting system. Explain the benefits of using a forecasting system. With businesses ever more dependent on streamlined and efficient processes for success, the role of forecasting has come to the fore. The first step in developing a forecasting system is Problem Definition. This is the most important step for it sets the agenda for the forecasting system. The scope, range of utility, accessibility and function of the forecasting system is outlined herein. Following this is Information Gathering, whereby the sources of data collection are identified and statistical tools are devised to analyze the data. Rich historical and archival data...
1 Pages(250 words)Essay

Operation Strategy w3

...The Role of operations Manager in upholding Service Quality The Role of operations Manager in upholding Service Quality The operations or line managers are the ones that are primarily responsible for upholding the quality of the service. The major responsibility lies in the hands of line managers because they are in close contact with the customers and therefore, have the exact knowledge of consumer behavior. The knowledge of the line managers can be used to not only better the existing products but to develop new ones as well. The services are more difficult to market and the attainment of customer satisfaction is also a notable challenge (Reimann, Schilke, & Thomas, 2010). The difficulty is the services marketing arises because... there is...
1 Pages(250 words)Essay

Operation strategy

...Operation strategy Part 1. year 10 = 107.5 2. 157.000 3. 80 units 4. Midtown = 29; bayside = 30 5. 28.75 sheets per hour 6. 80.8% Part 2 1. design characteristics 2. it results in shorter development cycles for virtually all products 3. product-by-value analysis 4. medium-range forecast 5. CIM 6. Effectiveness 7. Flexible manufacturing system 8. Continuous process 9. All of the above 10. Increased communication cost 11. Vision 12. All of the above 13. Attract and retain global talents 14. Is the application of statistical techniques to accept or reject a lot of material based on sampling 15. Time between the start of one unit and the start of the next unit 16. Part 3 1. inventory reduction 2. use of...
2 Pages(500 words)Essay

Business and Operation Strategy

...Topic: Business and Operation Strategy Introduction A Strategy is a broad master plan for accomplishing the objectives and undertakings of a corporation (Wheelen & Hunger, 2000), defined at corporate, business and functional levels in order to succeed. Organizations usually develop strategies for all levels but the relations and more focus need to be placed on the coordination of the strategies at different levels. The success of an organization is determined by high levels of coordination among units that are involved in the strategy formulated (Kaplan and Norton, 2006). Lack of a suitable structure for transferring strategies developed at corporate levels to the functional levels, results in innumerable difficulties and indeed... the...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Giordanos Operation Strategy for FREE!

Contact Us