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Complex Stakeholder Relationships - Essay Example

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This research is being carried out to critically analyze complex stakeholder relationships within the context of London Olympic 2012. The stakeholders are an important part of any business and especially for big events like Olympic events…
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Complex Stakeholder Relationships
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Download file to see previous pages The researcher states that the main three stakeholders of the London 2012 Olympics include the BOA (British Olympic Association), Mayor of London and the Government. Other stakeholders are DCMS (The Department for Culture, Media and Sports), Olympic Park Legacy Company and Paralympics GB. Discussion with the stakeholders had revealed that there is a spatial variation between the stakeholders with respect to the plan and expectations of the Olympics. But all the stakeholders agreed to a point that the integration of the Park within the surrounding areas was crucial to the success of the Olympics. Some of the concerned which was raised by some of the stakeholders were with respect to the LMF process which should not be just about the Olympic Park but also on a wider LLV (Lower Lea Valley) area. The fringe was the priority which should surround the Olympic park but there were some concerns that fringe would be the second stage area which would generate a higher economic return. The stakeholders also expressed mixed views on the opportunity that the game would provide for the East London and LLV. Some stakeholders said that Olympics can be used as a hook in order to raise aspiration which would, in turn, improve the quality of life of the people and the also increase the employment opportunities. But experiences from the previous cities which have hosted the Olympics, however, do not provide a strong support for the statement but the stakeholders believe that the event can potentially be used as one of the core mechanism for raising aspiration as well as mobilizing the communities. Some of the stakeholders though and viewed that a careful balance was essentially required between opportunities to maximize it and of expectation. Some of the stakeholders stressed the importance of engaging the private sector in Olympics legacies whereas other argued that the worst scenario of the private sector is that the public sector alone would decide upon the vision of the event but the stakeholders were of the view that the private sector would play a key role in the planning of the park and also of LLV ...Download file to see next pagesRead More
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