Using the product or service of your choice describe the behaviors in making a purchase - Assignment Example

The behaviors in making a purchase Introduction This paper is a detailed report of consumer’s behavior in making a purchase of food commodity. Before deciding to buy food from the market consumers make decisions. Food industries and companies dealing in edible products have been in a position to suit the buyer. The price of the food product, the consumer’s environment and his or her countries economic status greatly influence the consumer’s behavior in making the purchase of food. In addition, the consumer’s culture, social, and personal and psychological interests greatly determine his or her behavior in the food market.

According to the principles of marketing based on consumers’ behavior, four major factors influence how consumers of food products make their purchase. The main factor that greatly influences the buyer’s behavior is culture. Therefore, the type of food to be sold in a given market should be determined by the buyers’ culture (John 2000, 28). From the time one is born to the time he is fully grown, it is the culture that will dictate the types of food he is going to prefer eating.The social description of the buyers is also another factor that influences the behavior of the buyer in a food market.

The amount of food and type a buyer buys greatly depends on the size of his family, his roles in the society and to a greater extent his social status. Personal factor as the third factor touches first on the buyer’s age and life cycle stages. The type of food one buys in a market over a lifetime changes with age and time. Food purchase behavior is also molded by family life cycle in the since that members of the buyer’s families go through different stages with time (Ruth 2000, 20). Therefore, the market should shape their food supply in the market basing on the consumers life- cycle.

Secondly, a person’s occupation can also affect food purchase behavior. Buyer who is a blue-collar worker will tend to buy foods reach in calories because of body demand. One’s economic status is the third important factor under this category of personal factors (Robert 2008, 27).An individual of high economic status will buy food of high cost while one of low economic status will constrain his budget to cheap food. Last but not the least is one’s lifestyle. The food market should try as much as possible to focus on the lifestyle of the buyer as another thing that affects his buying behavior.

People from the same culture, society or even community cannot have the same lifestyle.This means different food and other commodities preference. Psychological factors such as ones believe, religion, and perceptions towards some types of food are of great importance in determining his purchase behavior in the food market. Muslims do not eat pork therefore; this should not be sold in markets where most of the buyers are Muslims (Joseph 2007, 45). The buyers’ attitude towards a given type of food will determine whether they will purchase a given type of food or not.

In conclusion, the culture, environment, personality and psychology of the consumer are the factors that strongly dictate consumers purchase behavior in the food market and in general.BibliographyJoseph, P. Joseph, H. G. 2007. What Consumers really want, Harvard Business Press, Harvard Press. Vol.Robert, E, Malcolm W. 2008. Consumer Behavior, London, London Press. John, M. Angus D. 2000. Economic and Consumer Behavior, French Press.Ruth, M.W, Joel, M. 2000. Consumer Perception and purchase behavior, Vol.

3 Cranfield University Press, U.K Signe, K Clifford, S. Russel Environment, Information, & Consumer Behavior, Britain, London Inc.