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WhiteWater West Industries Limited – Case Study Executive Summary This case study highlights some major issuespertaining to WhiteWater West Industries Limited. Complaints from the nearby residents about the odor and other unhealthy side effects of the fiber manufacturing along with the need to expand the production facility to meet the current orders deadlines were the predominant areas of concern for the management of WhiteWater West Industries Limited. The case presents some of the alternative production site locations which have their own pros and cons.
Problem StatementDue to different locations and other discretionary factors, there is a need to evaluate the right production site for WhiteWater West Industries Limited.Sub ProblemsOne of the major problems is the increasing number of complaints from the nearby residents of the existing production site which is located near to Okanagan Lake.Another rising issue is of the increase in the demand from the customers for the fiber water slides. In order to meet their demand, relatively larger area of at least 6,040 to 6,970 square meters is required.
Upon the analysis of WhiteWater West Industries Limited, three production sites are investigated. Further analysis is required as to which production site needs to be acquired which must fulfill the company’s strategic objectives.Analysis of Alternative Site LocationsDue to increase in the demand in volumes for the fiber water slides, WhiteWater West Industries Limited needs a production facility of around 6,040 to 6,970 square meters. In order to acquire that much place, three different site locations namely Hiram-Walker, Build Option and Abbotsford Site were narrowed down by the management of WhiteWater West Industries Limited.
In the following paragraphs, each site will be analyzed briefly. 1. Hiram-WalkerThis site is not too far from the existing production site. In nine months time, this location can be prepared for the commercial production of the fiber water slides. This site benefits that in future if expansion is required, this site can provide more area to expand the production plants and facilities. Cost totaling around $1,571,875 will be required to avail this production facility.2. Build OptionThis option requires WhiteWater West Industries Limited to build a manufacturing factory, which is perfect in every sense.
However, in order to find such site which is so perfect, is a hectic matter which could cause substantial time of around one year and a total cost of $,4464,425.3. Abbotsford SiteThis site has its own benefit of being near Vancouver, Seattle and Portland markets, so the customers from those areas can be catered easily if this site is selected. However, some drawbacks also pertain to this site such that hardships in mobilizing the labor from the existing place to this place. For those workers who do not want to work on this place, need other financial assistance causing more cost to WhiteWater West Industries Limited.
Along with this, this site will not provide any expansionary area in the future if required.RecommendationsApparently for WhiteWater West Industries Limited, it is recommended to opt for Hiram-Walker site, as this site provides more benefit as compared to other sites including less cost, easy mobility of labor, increased expansionary area and so on.ReferencesFletcher, Andrew and Hayvvood-Farmer, John. WhiteWater West Industries Limited. Ontario: Ivey Management Services, 1995. Print.
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