Apple's Strategy for its products - Assignment Example

Running Header: Apple’s Innovation Strategy Apple’s Innovation Strategy: Steve Jobs at the center of Apple’s Nucleus Module Apple has become the most valuable organization in the world. Much of the credit for this goes to the extensive innovation policy that it has been following. Steve Jobs encouraged this in his organization by constantly creating the world’s best products. This was done through excellent engineering and design creativity as promoted by Steve Jobs.Steve Jobs defined the innovation policy of his organization by always trying to do better than before.

As a result, Apple has just not developed an Iphone, but the list goes beyond and we have great products like Iphone 4, IPad2 and IPods. All of these are a result of conscious effort by Apple’s managers, designers and team of engineers to strive for better product for its consumers. As a result, Apple has become the world’s most liquid organization despite having a niche target market which is miniscule as compared to Microsoft. (Kotler and Keller, 2005)One of the fundamental parts of Apple’s innovation strategy is its premium pricing.

Apple has never competed on price unlike other companies. Steve Jobs once said that other brands are making money because of Wal-Mart (they are cheap!), but Apple is in such a good condition because of their innovation strategy. This shows us that the prime emphasis of Apple is on innovation and costing and pricing is not as dear to them as it is to other company. As a result, it is rear that people can find substitutes for Apple’s product. (Martins, 2011)Hence, we can safely conclude that Apple is a company that is leveraged thanks to its great innovation policies.

This tells us that any organization can do well in the market by positioning their products on some differentiating factor rather than price. References:Daft, R.L. (1994). Management. The Dryden PublishingKeller, K L and Kotler P. (2004). Marketing Management. Prentice.Martins. A.T. (2011). Advice and Ideas. Retrieved on 12 October 2011. http://www.strategicbusinessteam.com/famous-small-business-quotes/steve-jobs-quotes-business-and-leadership-principles-of-apple/