Factors That Had a Impact on Eurocopters Capability to Continuously Innovate - Essay Example

This paper illustrates that Eurocopter has an enabling environment which allows the employees to raise innovative ideas in their operations and this plays a significant role as far as motivation is concerned since it promotes the creation of a sense of belonging to the organization among them.Eurocopter is also committed to continuous product development which puts it in a better position to continuously grow throw innovation. About 10 % of its annual sales are committed to its effort on its R&D’s resources.

The organization’s structure has also positively contributed to its success given that there is a close link among all the stages involved in manufacturing and the culture promotes a cordial relationship among the employees. Another internal factor that has led to the organization’s capability to be continuously innovative is the re-engineering strategy of major business processes through changing from vertical to the horizontal structure. The horizontal structure of the organization promotes innovative ideas whereby sharing of ideas and knowledge among the employees is promoted.

A good example can be drawn from the realignment of the blade repair processes. Communication forms a pivotal role in the organization’s ability to promote and harness innovative ideas among its employees. The channels of communication are open and cross-functional teams can communicate effectively which is one major contributor to its innovative capabilities. Different ideas come from individuals and they can be transformed into new knowledge which is the essence of innovation through communication.

There is also a close communication channel between the customer support team, the design and quality teams and this helps create mutual understanding among them. Eurocopter uses different HR management functions to promote innovation among its employees and these include job rotation and performance appraisals, learning as well as good management skills. Employees are motivated by these factors and they are proud to identify with the organization which gives them the autonomy to use their minds to continuously suggest ideas that can make their workplace a better place to be every day.