The Role of Social Technology - Assignment Example

Social technologies in particular can be associated with social networking such as Facebook and Twitter; social media like YouTube, Scribd, and Flickr; and social relevance that covers all the methods of expressing opinion through online. These technologies substantially contribute to all aspects of an organization, especially in terms of generating revenue in a much broader scope of marketing. The most significant point to consider, however, is that social technologies play a crucial role in creating a continuous conversation and relationship with the company’s members, as well as in achieving growth and development. Thus, it is essential to establish an organizational voice to promote the marketing environment of a business, and such voice can be done by utilizing various tools in social technologies and other channels including the print media. Doing so would lead to building a good reputation for a company to transact business with the experts in an industry. Moreover, it is strongly advisable to use crowd-sourcing and provide more sources of information to maximize Internet readership, which allows the company to have fewer expenses but more creativity. Social technology, therefore, presents an opportunity of changing a chaotic business environment into one that can be easily managed.

In this modern age, social technologies are highly influential in people’s daily lives and in the ongoing operations of the business environment. With the evolution of the Internet, the scientific innovation of products and services has offered much convenience and reliability in responding to the needs and demands of the present society. Indeed, the tools used in social technologies are one of the most innovative applications of doing things that are beyond human capacity to some extent. Not only do individuals can maximize the benefits of these technologies but more especially businesses that allow them to raise their revenues and improve their productivity, efficiency, and creativity. The dominance of social media has affected most organizations to establish good relations and constant communication with their surrounding community, as well as with its members.

Klososky (2012, p. 50) noted that as the massive influence of the social toolbox is rapidly increasing, the relevance of various applications in social technologies has prompted the majority of learning how to use these tools. As for the business and its competitors, they will use their knowledge of these tools to their advantage and for the benefit of sustaining their strategic position in the market. Given that social media is spanning diverse market groups, any corporate organization should be able to cope with the current trend in technology. In one way or another, they can incorporate the use of social media and networking in their marketing strategies if sustainability and building a good reputation are deemed valuable.

In my opinion, social media is becoming so important mainly because the frequent usage of the internet has created a well-structured functioning in the delivery of products and services to several individuals and organizations. According to Rand (2013, cited in Goudreau, 2013), social media are highly important to have constant monitoring of people’s perceptions of a product’s brand and position. From a personal perspective, however, when a company is unable to satisfy its customers’ expectations, using social media can allow an organization to reposition its brand by engaging customers in developing new ways in response to their needs and wants. In other words, the importance of social media can contribute to creating a positive impact on an organization, and therefore, it also protects its corporate image with a credible reputation in society. On the other hand, organizations disregarding the use of social media can provide an advantage to their competitors as they can respond to any complaints or issues of their customers as efficiently as possible. Worst, they may not be able to defend their stand from the criticisms or negative perceptions of others and will be left uninformed of the present situation in society.