Organizational Behaviour - Coursework Example

This is because; it is the behaviour and attitudes of the human resources of an organization that directly affects its level of performance and reputation in the entire world. Thus, the impact of the behaviour and attitudes of the individual over the effectiveness of the organizational performance is described as ‘motivation’. Discussion Motivation is described as a psychological attribute that arouses within an individual to achieve a desired objective such as organizational goal or individual performance.

Moreover, to accomplish the goal or objective, desired behaviour is presented by the individual. Thus, it might be described that an unsatisfied need of an individual generates tension within the body that stimulates the driving force to gratify the requirement. Hence, it may be stated that motivation acts as the determining power that helps an individual to achieve the desired needs. So, motivation is described as one of the most essential approach for an entrepreneur or a manager of an organization.

This is because, without the knowledge of motivation, managers might fail to analyze the behaviours and attitudes of the subordinates working under him or her. Moreover, if the managers fail to understand the needs or the underlining requirements of the employees, then he might not be able to design the activities or responsibilities in desired way. As a result, the employees might not be stimulated to achieve the requisite objective in order to fulfil his or her inner wishes. Other than this, if the manager fails to motivate the employees, then their level of performance might not be improved thereby hampering the productivity and brand image of the organization.

Side by side, the level of profit margin and distinctiveness of the organization might also get reduced to a significant extent as compared to other rivals operating in the similar segment. So, it might be clearly depicted from the above mentioned points that motivation acts as the medium to satisfy the needs. In this age of stiff economy and tough competition, performance is the only medium to cope up with challenges and rival players. However, to improve the level of performance of the employees and the organization, managers need to analyze their requirements i.e. basic or secondary needs.

This is because; each and every employee gets motivated in different way and so the managers need to analyze their desires (either hygiene or motivators) in different way. Only then, the level of dedication of the employees might get enhanced in order to accomplish such inner desires in a significant way. By doing so, the level of efficiency and performance of the organization might also get improved thereby amplifying its growth rate. Apart from this, the total sales and brand loyalty of the organization might also get enhanced thereby amplifying its dominance among the existing players.

Along with this, the rate of retention of the experienced employees might get enhanced thereby reducing the ratio of attrition. Therefore, motivation acts as a medium to enhance the level of satisfaction and performance f the organization.