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Commercializing New Energy Technologies - Term Paper Example

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The paper "Commercializing New Energy Technologies" argues that cell phones are amongst the dominant technology that has really proved to be of great help in this era of globalization. Technology is so superior that it has greatly affected the outcome of the technology wars…
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Commercializing New Energy Technologies
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Term Paper, Management Cell phones are amongst the dominant technology that has really proved to be of great helpin this era of globalization. The technology is so superior that it has greatly affected the outcome of the technology wars. Proposal of the five milestones as well as concentrating on the process of dominance further defines key phase’s integral in determining technology dominance (Suarez 271-280). Dominance battle follows various stages and every stage is deemed significant. Achieving dominance in technology can be measured in terms of added value to management activities and other business factors. Cell phones have provided several complex and unique processes that many competitors such as landlines do not have. Looking at the recent revolutionary breakthrough and the result of incremental changes, cell phone is leading the pack. Cell phones have encouraged instant communication and interaction thus making it a good tool in facilitating business communication. Cell phone communication is very effective and quicker compared to other alternatives. Looking at the management concept, cell phones used to improve the performance of the business through customer feedback and other interactive processes (Suarez 275-286). There are numerous advantages of cellphones that increase their compatibility within the business context hence promoting complex coordination. There is an expansive boundary and high level of interaction provided by cell phones. Firms utilizing cell phones properly may gain competitive edge and assume superior position in the industry. According to Suarez technology can also be used in achieving strategic maneuvering which may be essential in acquiring new markets and building strong relationship with the clients (275-280). Cell phones have technological superiority compared to other technologies. Public relations are an important aspect of every organization and cell phones can be utilized in promoting an organization’s public relations. Cell phones have been very dominant in the communication industry and can be used in carrying out R&D, promoting business communication as well as gathering crucial information. There is also a high customer demand for cell phones thus leading to a huge installed base of the firm. Additionally, there are minimal regulations associated with cell phones and the government seems to promote its dominance in the market (Suarez 275-280). 2 Employees are treated and paid unequally since the wages are low. The company has responded to these issues by improving on their social responsibility and public relations. The company has also committed itself to improve working conditions and increase benefits such as health benefits. It has developed a very extensive code of business conduct which involves maintaining a positive work environment, representing the organization with integrity. Its culture emphasizes on upholding human rights in their operations around the globe, commitment to lawful, honest, transparent ethical behaviors, and they even expect their suppliers, agents, and business partners to follow their suit (Burchell & Jennifer 155-165). It would stand to reason that the leadership styles needed in this organization would be leaders that would be motivational, and encourage their employee’s creativity in driving innovation in the organization. Burchell & Jennifer posit that cultural “feel” of the organization is that “intrinsic” motivator encouraged in meeting the goals of the organization (160-170). Pride motivates employees, which in turn fosters creativity and eventually leads to innovation. Hence human resources and leaders in the organization would benefit from hiring people who evidence the motivation and creative skills needed in continuing the vision for the future success of the organization. Of priority is hiring individuals who demonstrate innovative thinking in their areas of specialization. Hiring these types of candidates would support the vision and mission of the organization. Human resources orientation and training programs will also be critical in educating new staff early on so that the mission and vision of the organization is clear as well as the organizational expectations in their new roles. It is evident that the future of innovative learning will require a continued influx of a highly skilled workforce in their areas of specialization (Burchell & Jennifer 203-210). Actions recommended are very consistent with the company’s basic duties. The actions will boost employee morale and ensure only innovative and hardworking employees are maintained in the firm. The company will also improve her reputation and attract more customers. Actions proposed align themselves with every good working condition deemed significant for every successful company. Employees rights especially health issues and salaries shall have improved by implementing the proposed actions. These actions are actually the best practices in the industry because they will attract more customers, gain reputation and promote the performance of the company. Burchell & Jennifer assert that motivated employees will work towards achieving the organization’s goal because they will be motivated by favorable working conditions (205-212). 3 Internet industry which includes Google, Yahoo and MSN is a high technology industry which is currently dominated by Google. Google’s domination is characterized by radical invention which has really put the industry on tore and even driven the industrial dynamic. Internet industry is an evolutionary model of industry since it is accompanied with routines and competencies as well as intrinsic organizational content. Players in this industry do things differently and uniquely thus leading to persistent differential performance. Demand for the internet services has gone so high that it greatly influences the industry’s dynamics as well as innovations (Malerba 280-290). Competition in the internet industry is indeed very high but there are obvious leaders who have led the industry in terms of both market share and innovation. Although yahoo is also making some significant progress, Google still remains on top. The structure and the state of emergence in the internet industry are very important as far as innovations are concerned. Most of the internet users look for the fastest and the most efficient internet to enhance communication (Malerba 295-298). The firm that can provide the uniqueness, efficiency and speed in the internet industry will automatically gain competitive edge. Internet serves a number of customers by providing services such as Web Access, E-mail messaging, internet messages to receive billing, make payments, ability to download several files. Even despite the many available internet users globally, more users continue to grow. Internet companies require heavy investments thus lowering the threat of new entrance because the existing firms operate on cost and differentiation strategies. There is likeliness of internet industry remaining competitive with the larger internet subscribers and the profitability will depend mainly on ability to develop new products and provision of better services. According to Malerba Innovation therefore remains integral for every company in the industry (280-286). 4 U.S federal government and state governments have been very supportive to various businesses. Harborne & Hendry argue that the government uses numerous incentives to promote most of the companies and this greatly encourages investors (498-505). Solar panel industry in USA is one of the companies receiving massive support from the federal government both in terms of incentives and friendly laws put across to promote the green technology. The America’s solar energy industry receives massive support from both the federal and state governments as well as unrelenting public backing which provides an excellent advantage to the industry. It is worth noting that the institutional framework in the United States is an absolutely dominant market force. However, success of the industry is threatened by the potential Chinese dominance in the solar energy market globally. The government policy has been very helpful in promoting the solar industry as a means of promoting renewable and environmental friendly energy. It therefore plays a major role in influencing the panel prices by introducing incentives such s subsidies. The assistance has made the solar industry to give other industries on grid electricity sources fierce competition through pricing (Harborne & Hendry 505-510). Additionally, the U.S has always aimed at nurturing green nature technologies and enhancing American exports. Department of energy has made attempts to commercialize solar technology as well as restoration of America’s power in the solar energy production. Solar energy also takes advantage of anti-dumping laws introduced by the U.S government to prevent China’s products in the country and further constrain competition. The American Solar industry can positively build on the advantages of anti-dumping laws to create barriers of entry for Chinese incursion into its markets. Moreover, the government is committed to nurturing green nature technologies and enhancing American exports. Department of energy in the U.S has commercialized solar technology and are making all the efforts to restore America’s power in the solar energy production. Works Cited Burchell, Michael, and Jennifer Robin. The Great Workplace: How to Build It, How to Keep It, and Why It Matters. San Francisco: Jossey-Bass, 2011. Internet Resource. Harborne, P. and Hendry, C. “Commercialising New Energy Technologies: Failure of the Japanese Machine?” Technology Analysis & Strategic Management 24.5 (2012): 497–510. Print. Malerba, F. “Innovation and the Dynamics and Evolution of Industries: Progress and Challenges” International Journal of Industrial Organization 25.4 (2007): 675-699. Print. Suarez, F. “Battles for Technological Dominance: An Integrative Framework”, Research Policy 33.2 (2004): 271-286. Print. Read More
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