Sports Management Issues - Essay Example

The company not only carries out promotional activities but also involves other facets of marketing the event including buying events, producing them, and selling its tickets. In general, one of the most critical tasks of starting a business in the entertainment industry is to obtain talent and creativity. By acquiring the right talent, the company was able to expand and now promotes numerous concerts and events occurring at its theatres.

As Lokin has mentioned in his article, big corporations now own the concert business and are involved in several other tasks beyond just producing concerts (n.pag.). They also have departments that are responsible for selling merchandise, producing events, and owning or directing the site of the shows. Like huge music corporations, Rocky Mountain Entertainment promotes and produces events, and owns the theatres where its events happen. Technology has changed the way tickets are now promoted and sold (Lokin, n.pag.). Companies now use their websites and other social media to promote events and shows and also to sell tickets that can be printed at home thereby adding convenience to their customers.

Since talent is critically essential for any company working in the entertainment industry, marketing, and promotion are key instruments that are utilized. Entertainment companies like Rocky Mountain Entertainment have to find talented performers to perform in the shows they produce. As a result, band performers and other talented individuals are seeking to perform in events to tap their talents (Christian, n.pag.). Marketing plays an essential role in promoting the shows in which they are going to perform and these tools vary from traditional paper fliers and pamphlets to internet-based promotional methods. In organized formal entertainment companies, the marketing and promotion part is handled by the company. From producing and hosting the show to selling tickets, these companies handle all aspects of attracting audiences.

As a result of technological advancements, the arrival of various mediums of information transmission has increased the need for good writing skills in the entertainment industry to create an appeal among audiences (Rothschild & Kluyve, 179-180). Although this may seem irrelevant, good communication skills have been associated with achievement in the music industry (Rothschild & Kluyve, 180). Social networking websites and other online media are useful in the promotion of events and require excellent writing skills to effectively communicate the message thereby attracting the audiences to come and watch the show. Hence, the article implies that effective transmittal of information can result in success in the entertainment industry, which is why entertainment companies should consider these skills when employing workers involved particularly in promotional tasks.

As the speaker constantly emphasized, the success of his entertainment company resulted from his strong belief that the business will work. He had a passion for music which is why he considered starting a venture that soon turned out to be a great success owning several theatres and hosting a plethora of events and concerts. I believe starting any new business requires a passion for the field and a strong belief in its success. Also, ideas play an important role in the success or failure of a particular project. In Rocky Mountain Entertainment’s case, the idea was to start a business that fulfilled the need for entertainment broadly encompassing concerts, musicals, and other events. This idea was backed up by the owner’s enthusiasm for music which was responded to by the audience’s interest in entertainment and music.

Initiating any business in a particular field involves many challenges and issues but dealing effectively with these hurdles leads to success. Issues should be dealt with such that they create opportunities to help expand the business. The presentation demonstrated the importance of desire and passion when considering starting any business. Whether it is a small company or a large formal company, the formation results from the interests and passions of the entrepreneur who believes that the idea will work. Similarly, Rocky Mountain Entertainment efficiently acquired the desired talent to perform on the shows hosted by the company. Hence, the key issue proved to be an opportunity for the company as the businesses rested on the abilities of the performers.