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The present report is structured to propose a communication structure for an organization. The objective of this report is to plan a successful communication strategy using the theories and concepts of organizational structure and communication. For this, five communication concepts are taken for study and analysis. These concepts have been chosen after proper research in the field of effective organizational communication. The importance of these concepts with respect to organizational communication will be explained.
The report will also propose pre-defined and tested strategies in order to increase the effectiveness of the following five concepts. LISTENING SKILLS Listening is one of the basic functions of human beings. Individuals do not receive any formal training for listening but experience from surroundings. In terms of organizational communication, active listening can be described as a communication technique in which the listener has to provide feedback of the information they have heard, in their own words.
This can be done either by paraphrasing or re-stating the words of the speaker. The objective behind this is to confirm that both parties have been equally involved in the communication and the message sent is organized. Active listening is an important concept in organizational communication. The various ways through which active listening skills can be helpful are as follows; 1. Information Gain- active listening helps in gaining information essential for the success of a business. For example, active listening in an interview will help in identifying important insights about the application, such as attitude, confidence, performance not mentioned in resume etc.
Active listening with team members help in gaining insights about the weaknesses and strengths of the co-worker, which can be further utilized for better cooperation and team building. 2. Trust Development- active listening is important for building trust and confidence among employees. Active listening between team member and leaders will help the leader in understanding the real issues faced by the team member as well as increase confidence and trust in the co-worker. 3. Reputation- listening skills can have huge impact on the success of a business.
If the employers fail to listen to their customers and their issues. The organization can suffer from loss of brand image and loyal customers. 4. Employee Motivation- a leader or a manager in an organization can improve productivity and morale by understanding the motivating factors in employees. This is possible only when leaders have sufficient active interaction with the co-workers as well as team members (Bull and Brown, 2012). Thus, it is known that active listening is one of the key strength for effective organizational communication.
Active listening skills can be achieved through the following steps; Positive attitude towards active listening technique Making good eye contact Remain open to new information and ideas Taking noted of important points Rephrasing and summarizing the speaker’s ideas. Avoiding all kinds of distractions. ORGANIZATIONAL CULTURE Organizational culture is a broad field of study which focuses on the behaviors and values of an organization as well as people working there, in order to establish a
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