Nobody downloaded yet

1: Apple - Case Study Example

Comments (0) Cite this document
Case Study 1: Apple Introduction Apple Inc. is one of the leading US based global multinational organization headquartered in California. The organization designs, develops and sells computer software, personal computer and consumer electronic goods. The organization was founded in the year 1976…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Case Study 1: Apple
Read TextPreview

Extract of sample "1: Apple"

Download file to see previous pages It is the second largest global information technology organization and mobile phone makers in the world. The study will develop a strategic plan for Apple Inc. in order to improve its position in the mobile phone and computer industry. The proposed recommendation plans will help the organization to maintain the leadership position in the industry. Porter’s five force model analysis will help to find the impact of external environment factors on the business performance of Apple Inc. A strategic analysis tool has implemented in this study to reveal the competitive strengths and weakness of the organization. Strategic Issue Recently, Apple Inc. is suffering from two issues. These are loss of market share in the Smartphone industry and loss of operating income. It is evident that, apple dominated the Smartphone industry with its iOS, but over past few years the organization lost its market share due to Google’s open source android with OS. Moreover, effective product innovation and development by the competitors, such as HTC and Samsung has reduced the market share of iPhones. Therefore, due to effective loss in market share it was difficult for Apple Inc. to get applications and software for Macintosh (Trott, 2008). It has caused loss of operating income. ...
Innovation and value addition in the products have caused a significant annual profit, a healthy company as well as a strong stock price of products. The tendency to own a product of Apple is drastically increasing among the kids and young target people. The organization has implemented cost based pricing strategy for the products. Apple Inc. organization is only focusing on the innovation of product attributes. It has both negative and positive impact. Apple Inc. pays huge cost behind the R&D team. Though the organization has created a potential customer base around the globe, but high R&D cost has forced the organization to sell the products in high prices (Hitt, Ireland & Hoskisson, 2012). Several potential competitors like Dell, HP, Samsung, Sony and Nokia are selling the similar product line in low price level comparing to apple. Due to effective value addition and innovative product line the organization has able to position themselves as the second largest organization within the industry in terms of market share (Figure 1, 2 & 3). Porter’s Five Force Analysis The porter’s five force analysis model will help to determine the impact external environmental threats on the business performance of Apple Inc. Buyer’s bargaining power Bargaining power of the buyers is high moderate due to the existence of several potential and leading competitors. It is evident that, the price of the products of Apple Inc. is relatively higher than its competitors. Moreover, low product switching cost can be a significant threat. But effective product differentiation strategy, high brand identity and significant buying volume has helped Apple to achieve the advantages of economies of scale (Muller, 2011). Supplier’s bargaining Power ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Case Study 1: Apple Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Case Study 1: Apple Example | Topics and Well Written Essays - 1500 Words)
“Case Study 1: Apple Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Apple Computer

...Service and distribution 9 Suppliers and manufacturing 10 Marketing and advertising 10 Strengths and Weaknesses 10 Strengths 10 Weaknesses 11 4) SWOT Analysis 11 Strengths 11 Weaknesses 12 Threats 12 Opportunities 13 5) Recommendations 13 References: 15 1) Introduction Apple Inc. (Apple Computer) was founded in 1976 by Steven Wozniak and Steven Jobs. The first product of the company was a mass-produced personal computer Apple I. Today the mission statement of the firm points out that “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software” (Apple Inc., 2011). In addition,...
13 Pages(3250 words)Case Study

Management strategy of Apple

...Apple Case Study Porter’s five forces analysis is an industry analysis method and strategy development tool introduced by Michael E. Porter in 1979. This methodology is constructed on the industrial organization economics, considering the five forces that speculate the viable strength of the economic market. Among them, three forces are regarding the external competition, while the other two are about the internal threats. They are described as a macro approach which takes into account forces that are closely associated with the profitability of the company within the industry. Five-Forces Analysis on whether personal computer industry is an attractive industry to operate in shows the results as explained below....
7 Pages(1750 words)Case Study

Apple Corporation

...of the company is carried out. The success of the company is evaluated in this case solution. According to the key findings, the recommendation is developed for future strategic planning of the company for the next five years. Company background Apple Inc. was formerly named Apple Computer Inc. It is an American multinational corporation, which designs and sells high technology electronic goods, personal computers and computer software. The company became popular worldwide because of its innovative products. The company’s best-known products are the Macintosh line of computers, iPod, iPhone and lastly, the current iPad. The company was established on 1 April 1976 in California and...
5 Pages(1250 words)Case Study

Apple Inc

...?Apple Inc. Apple Inc. (Apple Computer) was founded in 1976 by Steven Wozniak and Steven Jobs. The first product of the company was a mass-produced personal computer Apple I. Today the mission statement of the firm points out that “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software” (Apple Inc., 2011). In addition, Apple’s goal is to lead the digital music revolution with the help of iPods and iTunes, as well as reinvent the mobile phone with iPhone and iPad. The company’s vision and strategy are in providing the world with innovative products....
2 Pages(500 words)Case Study

Apple Inc. Analysis

...? Apple Inc. Analysis of the Apple Inc. Analysis Design, execution and implementation of competitive strategic policieshave been predominant focus of all the contemporary business leaders. Management leaders from all walks of life are keen to foster the efficient and effective formulation of strategic decisions that have been part and parcel of their daily activities. This is in regards to the fact that business managers make strategic decisions almost on a daily basis and it is only necessary that they efficiently execute such decisions if only they want to remain competitive in their respective market places. This paper seeks to evaluate the application of generic form of strategic decision management...
5 Pages(1250 words)Case Study


...? Apple Case Study Answer The products of the company being high on quality as well as innovative features are highly demanded by consumers of all age and sex. Most of the consumers in the developed markets like USA, Canada etc. highlight that the usage of Apple’s products provides them with a style quotient while, customers of the developing markets attach the usage of this product as a symbol of status among their peers. The consumers of Apple all over the world are highly gadget friendly in nature and they loves to explore the latest innovative features, that are provided by Apple products, even if that means availing the product at a high price. Answer 2 In the first...
21 Pages(5250 words)Case Study

Apple Inc

...? Apple Inc Case Study APPLE INC CASE STUDY Question By the end of Apple Inc’s shares listed on the NASDAQ in New York rose to over $660, which took its stock to the highest point in recent history, while raising its market capitalization to over $619 billion (Sutherland, 2012: p52). This is the highest market cap in the world and was over $200 billion for second placed Exxon. This high market cap can be attributed to several factors. The first is the release of the highly successful iPhone 5 with the iPhone being the company’s most profitable product. In fact, it contributes to over 50% of Apple’s bottom line and with the sales of its iPhone 5 surpassing that of the...
9 Pages(2250 words)Case Study


...Apple What have been the overarching elements of Apple’s overall strategy? Apple Inc. is the industry leader in the computer and technology world if not the most celebrated technology company in the world. Of course, Apple did not reach the mountaintop without some challenges. Apple Inc is no doubt a protégé of one Steve Jobs who can be credited with the success of the Company. He was one of the founders and the creative genius behind the Company’s success. What is Apple’s business model? Is it working? Since the Company’s inception in 1976, Apple business strategy has been build around innovation and focus on the...
2 Pages(500 words)Case Study

Apple Case Study

...of television advertisement since currently use of advertisement has proven to increase the popularity of a company to the customers and maintenance of sales. The television advertising adopted by Apple has increased the customers awareness about products sold by Apple and so far sales made has increased with high margins increasing the net income of the entire company. Ratios. #1 Current ratio = Total current assets/ total current liabilities Therefore; 57653/38542= 1.5 or 150% #2 Long term solvency ratio= total liabilities/shareholders equity Thus; 57854/118210= 0.49 or 49% #3 Earnings per share=net income/ number of common shares Outstanding Therefore; 41733/929= $44.92 #4...
1 Pages(250 words)Case Study

Apple Inc

...Case Study: Apple Inc by Apple Inc. has seen a lot of growth that is a function of Resources, core competence andgeneric strategy of the company. The Company boost resource in terms of knowledge, entrepreneurship, people and finally financial resources. Core competence factor on the other hand comprise of its outstanding leadership, hardware, culture and the most population innovative image. Apple’s success is finally a function its generic strategy. In its strategy to outdo its competitors, Apple employ a strategy based on differentiation and differentiation focus. Resources form the most fundamental premise for any business idea. Before any firm initiates its plan...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Case Study 1: Apple for FREE!

Contact Us