Qualitative Case Study Reserach Project - Essay Example

The University of London needs to develop an approach that will aid in attracting students from the Middle East and North Africa regions. A large number of students, especially the Chinese, carry out their studies abroad. So, it is quite crucial for the University of London to carry out a market analysis and understand some of the reasons of students’ option for this university over the Regents College London. Crucial perspectives worth consideration include an analysis of driving forces that make students decide where to go for their higher studies.

Crucially with such information the University of London will in a better way be able to develop the best ways to market their courses in the most efficient and effective manner. This plan governing how the research is to be conducted to arrive to the final report addressing the research constitutes a number of sections. Included are all the steps required to arrive to a comprehensive coverage of the study question with the duration of time required for each step specified to allow better time management.

Research question What factors might influence the Middle East and North Africa student to choose UCL, University of London over Regents College London? Background Studies have indicated that there are higher chances for a student from Middle East and North Africa to decide to join the University of London for their higher studies as compared to the Regents College London. Most importantly, there is need to identify factors that lead to this kind of decision by the students. Therefore, qualitative data will be needed in order to provide a better understanding of the reasons and factors behind the decision made by students in preference of the University of London (Fidel 2007, p.77). In line with the collection of this data it is quite crucial to note that in the United Kingdom universities as well as colleges are developing ways of meeting the increased demand for certain courses by students from the Middle East and North Africa.

Chinese students as already identified form the biggest percentage of students in London. It is thus advisable to focus on some aspects of this group and know what factors shape their decisions on which university to join. Over the years, the University of London has increased the number of courses which seem to attract the Chinese students. These courses based on the culture of the Chinese, their language as well as their interaction with the business world have created a good reputation for this university.

However, there is still the need of in-depth analysis to be carried to ensure that this university maintains a competitive edge against other universities, especially the Regents College University. Purpose The research will be required to comprehensively address the question under study through the application of the selected tools and methodology. This will aid in obtaining adequate findings of factors that shape decisions of students to resort to join particular university, hence bearing a substantial amount of usefulness in the developing of marketing strategies by the University of London.

Conduct In order to get the right responses that address the research question there is need to ensure that the informants are Chinese students. This means that a visit will have to be conducted to the