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Social Desirability Bias - Essay Example

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Social Desirability Bias Name: Course: Date: Social desirability bias and how it affects research. Social desirability bias is a tendency to give socially, approved responses to personal questions. Participants influenced by this bias try so hard to create a favorable impression especially when asked about sensitive issues (Weinstein, 2012)…
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Social Desirability Bias
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"Social Desirability Bias"

Download file to see previous pages In this paper, I will be looking at ways in which students show social desirability bias, and how it affects research, so as to help researchers to use methods that avoid this bias Charity work has various benefits to part-time students and most of them might want to be associated with such benefits. For instance, participating in fund raising events such as charity walks or charity runs for a charity organisation help students to get away from their busy schedule and interact with other people. In so doing, they get an opportunity to make new friends and also exercise their bodies (Woodland Trust, 2013). According to Totaljobs.com (2013), quite a good number of students would get involved in charity work to get an experience in their area of study. Most companies these days want new applicant to have a work experience, and with difficulty in getting jobs just after college, students take advantage and get involved into charity work to get experience which can help them when it comes to writing something about work experience in their resume (Totaljobs.com, 2013). A research finding on a particular topic is very important, that is why the accuracy in findings is equally important (Mardsen and Wright, 2010). Looking at the research on charity, a researcher might be having several ideas in their mind as they carry out the research. Intentions like opening up a charity organisation or group in the campus may be affected by the response given to the researcher by the students. When interviewing students face to face, they will be obliged to give information that makes them look good before the researcher thus give information that might lead to wrong conclusions (Groves et al, 2011). For instance, a researcher might ask a student if they would rather study especially when they have exams or attend a charity event might be challenging. To look good, they might say that they would rather attend the charity event then study later. However, the truth might be that they will instead study and pass on attending the event. According to Neeley and Cronley (2004), this gives a biased answer that might affect the conclusions of the researcher. It is evident that charity work is seen as helping tools for college students in achieving their career dreams and social life (Roberts, 2007). To this effect, students who do not participate in any charity activity might even respond to questions and say they are actually involved. A researcher needs to know about these tendencies so as to develop a research method that discourages social desirability bias (Thompson, 2009). One can administer questionnaires that do not require personal information of the respondent. According to Crowther and Lancaster (2008), using questionnaires that offer anonymity of the respondent will prompt students to give honest answers. One can also carry out focused group discussions that will reduce the chances of a student giving inaccurate information. This will ensure that the researcher comes up with effective conclusions and recommendations. Social desirability bias is a significant factor in determining the amount of time that students give to charity because it can affect the results of the study. Quality and accurate information is crucial for the success of any study and before the onset of a research, researchers usually develop objectives to guide them through ...Download file to see next pagesRead More
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