Management Efficiency Impact on Performance within CocaCola - Dissertation Example

A DISSERTATION PROPOSAL ON MANAGEMENT EFFICIENCY IMPACT ON PERFORMANCE WITHIN COCACOLA By Presented on; Introduction The project is worth undertaking because the problem statement offers us a chance to directly qualify management as an impetus for performance. With the findings, a rationale could be created to design a model management for multinational corporations to enhance performance. The loopholes and strengths once realized can be worked on to create one foolproof system of management that ideally can be used as a template. With the project findings, companies can learn elements of management that can be useful to them in performance enhancing. The study can as well be used to impact further on the company itself. Since the shortcomings will be realized along with the strengths, the company can use the findings to create a rationale to strengthen their management strategy to post even more profits. This project is a model pilot for the content of a dream book on the management strategies for multinational companies and international brands. The collected facts can be a sound basis for further research that would constitute tested methods combined to make a strong management theory documented in one book for multinational companies. Coca Cola as an international brand has made a name for itself the world over as an A list company with annual turnovers running into billions and expansions taking place every day. The way the company handles its business is cryptic considering there is an easy flow in the chain of command leading to productivity, profitability and customer satisfaction. The impetus behind this success could only be attributed to two factors; the product, and the producers. The product is not different from other market competitors; soda is soda. As such, there is no doubt that the genius behind the success is the producer. The producer can be qualified to be the management for purposes of this prospectus. The proposed dissertation is a research on how management efficiency has impacted on market performance within Coca Cola. The objective of the project is to find the existing link between management and performance of a multinational company; in this case Coca Cola. It also aims at providing a rationale for management strategies leading to enhancing performance in the companies. Strengths and weaknesses noted in the project study should come in handy in designing an international management theory. Preliminary Literature Review Coca Cola has been awarded severally for its management and market status the world over. The company has employed different management theories in different countries of operation to suit the market and human resource requirements. Betsy Morris a CNN-Money correspondent reported in her feature on Coca Cola management noted that the company’s management style directly impacted on delivery and profits. The early 2000s saw the company slur but the recent years of good management have seen it rise again. The theories of change management have seen the company record all time high profits in the last two years. Research Strategy and Methodology The evaluation process will use two instruments, the interview and the survey, to collect information on the intended Coca Cola project. The interview will be carried out on the top management of the company to gauge the management style. The process should run in a scheduled time frame of fourteen (14) weeks. The interview method provides detailed information and can develop relationships among participants. The limitations of this method are that it takes large amounts of time, can be costly and participants may feel uncomfortable. It is also hard to get time with the top brass management for the interview. The interviews should therefore be conducted face to face, over the phone or internet video calls and through emails. The second activity is to design surveys to be filled in anonymously by the low and midlevel workers of the company in different states. By using data from the interviews to identifying the emerging major issues, a survey can then be designed around those issues. The survey is used to create another set of data. The strength of this methodology is that it enables quick and easy access to a rich set of information from various people. Furthermore, the anonymity of the survey provides the opportunity for participating subjects to give their opinion freely. There are some limitations in the survey method: wording may create bias in the responses; it may not reflect the whole situation; it can be considered impersonal. The survey should be designed to accommodate responses from participants who are abroad but work for the company. The evaluation principles of informed consent, voluntary participation and a guarantee of confidentiality and anonymity will be adhered. Evaluators will avoid exposure of respondents and conflict of integrity and honesty. The research questions that shall be asked to seek information on the project should revolve around the management and whether they feel that the strategies they have employed are the impetus behind their performance. The survey should have questions that relate the management to the personnel and whether that is the reason their work has been done better. The study will of course have a number of limitations. Throughout the two activities it is important to address two key conceptual issues, namely, that the evaluation is client-oriented and that evaluation is connected to monitoring and reviewing the program. These are possible sources of error and researcher bias. They bring about the social desirability bias from the subject and the researcher expectancy from the investigator. Strategies could be selected with the clients’ benefits in mind, using tools for planning and reviewing which meet the needs of the target subjects. It would mean showing an understanding of their position within the company and providing analysis of the company’s past track record. There are other issues ranging from lack of interest in chosen respondents to coming from non-English speaking background. All these factors however should not affect the study. Proposed Study Timeline Week Activity 1 2. 3 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Preparation … … … Activity1 … … … Survey Preparation/ distributing … … Activity 2 … … … … Result … … References Read More