CHECK THESE SAMPLES OF What Customer Service Means to ME
The Jetstar Group and customer service issues Table of Content Phase 1: Business problem and research objectives 4 Background information 4 Business problem 5 Research questions 5 Research Objectives 6 Research problems 6 Phase 2: Literature search and review 6 Literature review 6 Key findings 8 Conclusion 9 Phase 3: Primary research proposal 9 Research Objectives (Revised) 9 Approach to the problem 10 Research methodology 10 Reference 12 Bibliography 14 Phase 1: Business problem and research objectives Background information Jetstar Group is the largest low cost airline companies in Asia Pacific in terms of revenue....
8 Pages
(2000 words)
Research Proposal
The target customers of Apple are: The middle or upper income customers who are always willing to pay a higher price for the purpose of better experience are the target customer segment of the company.... Apple Company Recommendation Proposal Name of the of the Professor University Date Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Purpose 4 Background 4 Discussion 5 Methodology and Analysis 5 Presentation of Data 6 Recommendation and Conclusion 9 References 10 Appendix 12 Executive Summary The study has been prepared for understanding the environment of the mobile phone market in Chile....
8 Pages
(2000 words)
Essay
Service intangibility means that services which cannot be seen, touched or smelled before they are purchased for example train passengers when they buy a ticket before traveling or when people book a room in a hotel in advance, etc.... Service variability means the quality of the service.... The purpose of this study is to give detailed information about service industry marketing.... The author assesses hotel services marketing, strategies for hotel service, service profit chain, and types of marketing in hotel service and possible challenges....
8 Pages
(2000 words)
Case Study
According to Kotler and Armstrong (1998) service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.... service quality is generally viewed as the output of the service delivery system (Wakefield, 2001).... In particular, it is the difference between expectations of service and perceptions of service actually received.
Duff and Kenchand (1998) added that service quality refers to customers' appraisals of the service core (i....
12 Pages
(3000 words)
Essay
The author of the following paper "Relationship Marketing and customer service" claims that the changes in the global business environment necessitate relationship marketing in order for business organizations to compete more efficiently, attract potential, and retain current customers.... Relationship marketing is defined as “a philosophy of doing business and strategic orientation that focuses on keeping and improving relationships with the current customer rather than acquiring a new one” (Relationship Marketing 2007)....
14 Pages
(3500 words)
Literature review
The local mart also has a high value of customer service.... Employee input for improvement in service is also taken under consideration.... It is a family run business and slowly they are expanding due to their high service quality, word of mouth and repeat customers.... The questions depend on the business's assessing… Email follow-ups: This type of assessment is very effective if catered properly and if the customer replies promptly....
7 Pages
(1750 words)
Essay
The paper "The customer service Operations Excellence Issues - University of East London" discusses that the institution must institute an overhaul of the management structure to ensure that the people in the institution are all held accountable through their actions.... The two, customer service and management of interconnected premises work hand in hand to promote the premise amongst the customers and also other businesses in the same line of marketing....
9 Pages
(2250 words)
Case Study
From the paper "Personalized customer service" it is clear that human resource of the company is its internal customer and requires a regular dose of admiration.... ersonalized customer service is one of the single most essential factors most organizations fail to notice, although it is the single factor that can in fact create trust with their customers at every step.... From the instant they approach the company's outlet or representative to the instant they take delivery of their order, giving personalized customer service will let one's clients make out that they are the most essential business asset (Barnes, 2000)....
6 Pages
(1500 words)
Coursework