Decisions in Paradise, Part II - Essay Example

The company has gained the trust and confidence of the company’s current and future customers that they are paying their money’s worth of coffee and other Starbucks products. In terms of service, the company has proven itself to implement world class restaurant service in more than 30 countries around the world. Implementing the going green policy complies with global environmental laws, including the Island’s anti-pollution laws (Ferrell, 2010). Weaknesses. Within the Kava Island market segment, the Starbucks entity’s coffee and other restaurant products are normally higher than the prices of Starbucks’ competitors’ selling prices.

The company is only focusing a majority of its marketing management activities on coffee sales. The company relies on coffee sales to bring the company out of a possible bankruptcy situation. The current economic depression enveloping the United States and United Kingdom triggered a drop in the demand for Starbucks coffee. With many employees retrenched by the bankrupt United States and United Kingdom companies, the increased unemployment rate precipitated to many of Starbucks’ current and future customers losing their jobs.

With the lost of their jobs, the current and future customers’ purchasing power declined. . The company can also save on salaries in countries where the legally allowed salaries are lower than the salaries of Starbucks employees in the United States and United Kingdom. Another opportunity is to hire 16 years old and above employees as part time workers for short periods of time. Hiring the teenagers will help the parents pay for their students’ school and personal needs (Ferrell, 2010). Threats.

There are several competitors cropping up in the same coffee restaurant market segment, including Kava Island. The Island’s coffee competitors include the lower priced coffee-serving restaurants in the newly established Kava Island branch. The cultural diversity of the new countries hinders the implementation of the United States-based culture imbued in the company’s unique global marketing strategies (Ferrell, 2010). Analysis of specific steps of the chosen decision-making technique Starbucks implements specific steps in the implementation of the company’s decision-making techniques.

The steps include advertising the many benefits of sipping the reasonably priced cup of the uniquely Starbucks coffee aroma (strengths). For example, the Starbucks coffee ambience creates togetherness among the company’s group clients. Likewise, the advertisements effectively show the busy business line and staff employees can easily ponder the day’s decision making plans while taking their Starbucks lunch (Nutt, 2010). Additionally, buying the local coffee products of Kava Island farmers, instead of importing the coffee plant raw materials from the US reduce raw materials transportation expenses.

Consequently, the company can lower the selling prices and still generate more than enough profits (Nutt, 2010). Furthermore, the company hires the local residents to work